This is one of the most exciting yet challenging conversations in the sneaker world. What exactly makes a collaboration deserving of the title Collaboration of the Year? With so many brands, designers, and creatives joining forces in 2024, it can be hard to narrow down what truly sets a great collaboration apart. Especially after our recent rant on “Brand Bombing” But we’re here to break it down.
At its core, Collaboration of the Year is about two brands or individuals coming together to create something bigger than the sum of their parts. It’s not just about slapping two logos on a product or tweaking an existing design, it’s about merging two creative visions to create something that feels truly special, innovative, and impactful.
We’re talking about collaborations that tell a story, push boundaries, or introduce something completely new to the culture. It could be a partnership that reimagines a classic, brings a fresh perspective to an iconic brand, or bridges the gap between two seemingly different worlds. Whether it’s a global brand teaming up with an independent designer, or a legendary artist joining forces with a sportswear giant, the best collaborations capture a unique moment in time and leave a lasting impression.
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