Innovation of the Year is about celebrating the ideas, technologies, and breakthroughs that pushed the boundaries of what’s possible in sneakers. It’s not just about looking good, it’s about redefining how sneakers are made, experienced, and understood. In 2024, innovation has taken on many forms, and we’ve seen game-changing advancements that mark a new era for the sneaker industry.
Whether it’s the rise of 3D-printed sneakers, or 3D sketch technology that allows designers to dream bigger and faster, these innovations are setting new standards for creativity and production. Brands are also making major strides in environmental sustainability, pioneering new materials, and methods, like Lightspray technology, to reduce waste and carbon footprints while still delivering high-performance footwear.
This year also introduced us to fresh ways of experiencing sneakers. Concepts like NFTs and augmented reality (AR)have blurred the lines between digital and physical, offering collectors and fans immersive, interactive moments like never before. On the performance front, innovations like the rise of the “Super Shoe” have transformed athletic footwear, with advanced materials and cutting-edge design delivering unparalleled speed, comfort, and endurance.
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