This is the question at the heart of our journey, and it’s one of the most debated topics in the sneaker community. Defining what Sneaker of the Year (SOTY) truly means is no easy task. The hardest part of this conversation is agreeing on the parameters—what makes a sneaker deserving of the title? Is it the design, the cultural impact, the performance, or something else entirely? While opinions may differ, we’re doing our best to explain what it means and how we’re approaching this.
At its core, Sneaker of the Year is about a silhouette. It’s about the pair of sneakers that made the biggest impact across culture, design, innovation, and influence. It’s not just about a single colorway, though that can certainly add to a sneaker’s story and resonance. But when we’re talking about SOTY, we’re zooming out to look at the silhouette as a whole—its presence, relevance, and contribution to the culture in 2024.
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