Reebok has another chapter in their global Born Classic. Worn for Life. platform reuniting with global music superstar Karol G for a new campaign titled Born Classic. Worn Together. The latest instalment celebrates the power of community, self-expression and the appeal of Reebok Classics, reinforcing the silhouettes’ place at the heart of culture across generations.
Building on the success of the original Born Classic. Worn for Life. campaign, Reebok once again places Kadol G at the heart of the story. the eight-time Latin GRAMMY and GRAMMY-Award-winning artist continues her long-term partnership with the brand, bringing her vibrant personality and global influence to a campaign focused on connection.
The campaign highlights how Reebok Classics have become more than footwear, evolving into symbols of identity worn by different communities across cities, cultures and generations. From music and fashion to sports and streetwear, the collection reflects the idea that timeless design continues to unite people through a shared experience.
A Celebration of Individuality and Togetherness
Directed bt Alfred Marroquín and filmed in Mexico City, Born Classic. Worn for Life. captures a colourful cast of individuals from different backgrounds brought together through movement and music. Inspired by the vibrant orange tones and visual identity of Karol G’s Tropicoqueta era, the campaign creates an energetic backdrop that reflects the artist’s signature aesthetic while also celebrating diversity and authenticity.
Speaking about the campaign, Karol G explained that its message of joy, individuality and community reflects her own values, emphasising the importance of bringing toghether people from different generations and backgrounds to encourage everyone to embrace what makes them unique.
Classic Silhouettes Continue to Define Everyday Style
At the centre of the campaign are some of Reebok’s most recognisable silhouettes, including the Club C 85 Vintage, Freestyle Hi and Workout Plus. All silhouettes are crafted in premium Garment Leather and available in a variety of colourways.
Each silhouette reflects Reebok’s long-standing design philosophy, balancing clean aesthetics with comfort and durability while remaining relevant across changing trends.
Reebok’s Heritage Continues to Shape Modern Culture
The latest campaign also reinforces Reebok’s renewed commitment to its cultural roots. Following recent initiatives celebrating British street culture and the return of heritage silhouettes, Born Classic. Worn for Life. expands the platform onto a global stage, highlighting how the brand continues to resonate with communities from across the globe.
Future chapters of the Born Classic. Worn for Life. platform will continue to spotlight cities including New York, San Francisco and Berlin.
Release Information
The Reebok Classics collection featured throughout the Born Classic. Worn for Life. campaign is available now through Reebok and selected retailers worldwide. The range includes the Club C 85 Vintage, Freestyle Hi, Workout Plus and additional heritage silhouettes, all produced in premium Garment Leather and offered in a selection of classic and contemporary colourways.
