There is a version of football that exists far away from the sold-out stadiums, tevision cameras and the churn of the modern game. It lives in local pubs, the clubhouses and above all in the people who continue to show up week after week no matter the results. For their latest collaboration, Umbro UK and Rotterdam-based WOEI turn their attention towards that special world.
The collection us built around the shared football cultures of England and the Netherlands. The capsule takes inspiration from the grassroots foundations that continue to shape both nations’ relationship with the sport and explores the moments surrounding the game itself, the journey to the ground and the anticompetitive before kick-off.
A Fictional Football Club
At the heart of the collection is a fictional WOEI football team, imagined through a series of garments that take inspiration from the visual language of classic football apparel. Jerseys and shorts are decorated with geometric patterns reminiscent of the golden era of kit design, tapping into the nostalgia that continues to influence both football and streetwear today.
One of the standout pieces is the Home Long Sleeve Jersey, rendered in a vibrant green colourway that recalls the kit designs of the late 1980s and early 1990s. Elsewhere, the Drill Top receives an update through a bright pink upper panel, reworking a familiar Umbro training silhouette. Training-inspired sweatshirts and tracksuit bottoms continue the sporting narrative.
Reworking an Umbro Classic
Alongside the apparel, WOEI also turns its attention towards one of Umbro’s most iconic footwear silhouettes, the Speciali.
Originally designed fot the football pitch, the model is reintroduced through two premium suede colourways. Both iterationd feature subtle pink accents and collaborative branding positioned across the tongue and heel.
Just as the apparel, the footwear doesn’t lean too heavily into nostalgia, but it reflects the way football culture continues to influence fashion today.
