Nike pays homage to one of the Netherlands’ most iconic national celebrations with the Air Max 1 “King’s Day” a bold, festive reimagining of the classic silhouette. This special edition sneaker draws direct inspiration from Koningsdag, or King’s Day, an annual holiday that unites the entire country in a sea of orange, music, markets, and spirited street celebrations.
Celebrated every 27th of April, King’s Day marks the birthday of King Willem-Alexander, the reigning monarch of the Netherlands. It’s a national holiday renowned for its joyous atmosphere, with citizens and visitors alike dressing in bright orange, the national colour and a proud reference to the royal House of Orange-Nassau.
From vibrant boat parades in Amsterdam’s canals to open-air concerts and community flea markets across the country, the day captures the heart of Dutch culture: freedom, unity, and national pride.
The Air Max 1 “King’s Day” captures that same festive energy through its striking colour palette and refined detailing. A vibrant orange and deep brown wraps around the upper, reflecting the signature hue of the occasion.
Adding to the charm, the insoles provide a simple yet fitting finish: they feature a deep brown base with bright orange Nike Air logos, aligning perfectly with the shoe’s palette and the country’s symbolic colour. Though understated, this inner detail reinforces the sneaker’s celebratory theme with smart, thoughtful execution.
The construction stays true to Air Max 1 heritage, offering a comfortable midsole, visible Air cushioning in the heel, and a durable rubber outsole to complete the look. Functional yet festive, this edition offers a wearable tribute to a national event that blends culture, joy, and tradition.
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