Born from the minds of two graphic designers, PAWA SPEED SPORTS is a London-based streetwear label carving out its own fast lane. Graphic-led by nature, the brand blends anime references and car culture into bold, standout motifs, stitched across a range of high-quality essentials. From hoodies and tees to caps and accessories, PAWA is driven by a deep love for detail, storytelling, and a visual identity rooted in the streets. At the centre of it all is Pawa Boy, a nostalgic and playful mascot forever flanked by his loyal doggo, symbolising the brand’s fusion of character, creativity, and subcultural flair.
In Pole Position
Fresh off their locked-off Paris Fashion Week party in partnership with ASICS (one we were lucky enough to attend). Pawa℗ heads into its third delivery with intent. Season 3 not only reinforces the brand’s growing presence within both UK and Parisian streetwear communities, but also deepens its connection to the underground music scene through the ongoing PAWA SPEED SOUNDS series. This collection captures everything that defines the Pawa℗ universe: a playful yet precise aesthetic, premium quality across every piece, and a vision that resonates with those in the know, and those just about to catch on.
Football and motorsport remain central themes. On-pitch pieces like the fan-favourite Doggo Football Shirt, Footy Polo, and Footy Boy Graphic Tee make their return for SS25. Off the pitch, a new Pawa Monogram pattern takes shape across two tees and a hoodie, while the OG Boy knit sweatshirt offers a bold, textured staple. Rounding out the grid are speed-fuelled drops like the Burnout and AZ1 Mission Graphic Tees, delivering full-throttle energy with every fit.
For for the Informed
Season 3 is proof that Pawa℗ is establishing itself ahead of the curve. More than just a brand, it’s a movement fuelled by culture, character, and community, rooted in street-level authenticity and elevated by a design language that’s bold, graphic, and uniquely their own. Their inclusion in leading retailers like Garbstore and END. is a major signal of their growing impact, not only placing them alongside some of the most respected names in contemporary fashion, but solidifying them as a brand that buyers and tastemakers are backing. These are curated spaces for those with a trained eye. To be stocked here is to be taken seriously.
With a steadily growing cult following and an obsessive focus on quality and detail, Pawa℗ continues to earn its racing stripes. They’re riding in pole, and if you haven’t clocked them yet, now’s the time. This is uniform for the informed, and the streetwear scene’s next breakout is already in motion.
