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Air Jordan 12 “Flu Game”
Air Jordan 12 “Flu Game”
Release Date: 22 March 2025
Nike SB x Air Jordan 4 Blue
Nike SB x Air Jordan 4 Blue
Release Date: 10 April 2025

Adidas

Adidas YEEZY Restock Amidst Post-Ye Fallout 

In a move that has thrilled sneaker enthusiasts worldwide, Adidas has made a significant restock of its Yeezy models available on its web store. The drop includes iconic styles such as the Yeezy Boost 350 V2Yeezy 500, multiple Yeezy Boost 700 variants, and the Yeezy 450. However, some of the most coveted colorways, including the Zebras and Wave Runners, are exclusively available in kids’ sizes.

This restock comes after a tumultuous period for Adidas following their high-profile split with Ye, the artist formerly known as Kanye West. The breakup, which occurred in late 2022, was triggered by a series of antisemitic comments made by Ye, leading to a swift and decisive severance of their business relationship.

Adidas Yeezy 700

A Strategic Move in the Wake of Controversy

Adidas‘ decision to release this substantial inventory is part of a broader strategy to offload approximately $215 million worth of Yeezy stock. During the company’s April earnings call, CEO Bjørn Gulden addressed this plan, stating, “We assume that we will not make any more profit on the Yeezy inventory.” This statement underscores the brand’s intent to move past the controversy while managing its financial exposure related to the unsold merchandise.

The restock includes 48 different Yeezy styles, a clear indication that Adidas is eager to clear its warehouses and turn the page on the Ye chapter. The decision to sell these items at their original retail prices rather than marking them up or down highlights Adidas’ commitment to fairness and its desire to maintain consumer trust.

Fan Reaction and Market Impact

For sneakerheads, this restock represents a rare opportunity to purchase sought-after Yeezy models at non-inflated prices. Rumors about the release had been circulating for weeks, building anticipation within the sneaker community. The immediate availability of these styles on Adidas’ web store has already generated a buzz, with many fans eagerly snapping up pairs.

Despite the controversy surrounding Ye, the Yeezy brand remains immensely popular. The design and comfort of the sneakers have garnered a dedicated following, and this restock is likely to see a swift uptake. For those still looking to get their hands on a pair, the full range of available styles can be found here.

Adidas Yeezy 350

Looking Ahead for Yeezy

This massive restock could signal the beginning of the end for Adidas’ Yeezy inventory, as the brand seeks to close this chapter and move forward. While the financial hit from the fallout with Ye has been significant, Adidas‘ proactive approach in addressing the situation and its transparent communication with consumers have been commendable.

As Adidas continues to navigate the complexities of this breakup, the brand’s future strategies will likely focus on innovation and new collaborations, aiming to reclaim its standing in the competitive sportswear market. Meanwhile, fans and collectors are making the most of this unique opportunity to purchase some of the most iconic Yeezy styles ever released.

Stay tuned for more updates on Adidas‘ journey post-Ye and the evolving landscape of sneaker culture.

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