adidas Originals has offered a first look at the HYPERBOOST EUPHORIA, a new silhouette that shifts the brand’s HYPERBOOST technology away from pure performance and further into lifestyle territory. Designed as an interpretation of the HYPERBOOST EDGE, the model keeps the comfort-focus DNA of its running counterpart.
Inspired by adidas’ extensive running heritage, the HYPERBOOST EUPHORIA reimagines performance innovations for a new generation that embraces a sport-inspired lifestyle. The silhouette has been developed as an everyday model that combines breathability, cushioning, and visual identity.
The silhouette was recently spotted during a campaign shoot, worn by Rayan Cherki and Tobi Brown of the Sidemen. The reveal follows after earlier sightings during the Sidemen Charity Match in London, where the pair first debuted the shoe and quickly sparked discussion across sneaker and football culture spaces online. The model has already been seen on football icons including Jude Bellingham, Lionel Messi and Pedri during the FIFA World Cup.
Performance Technology Reimagined
While rooted in the same foundation as the HYPERBOOST EDGE, the EUPHORIA moves the focus away from technical running performance and towards all-day comfort. The silhouette keeps the responsive tooling and energy-return properties associated with the HYPERBOOST platform, but wraps them within a more lifestyle-oriented construction.
Featuring adidas’ HYPERBOOST cushioning technology, the sneaker introduces a carved-out midsole designed to reduce weight, a wider stance platform for improved stability and an extended heel structure that creates a confident and progressive appearance. The result is a silhouette that delivers a grounded and comfortable ride while maintaining the bold proportions and futuristic styling associated with modern adidas Originals designs.
Visually, the shoe leans into a streamlined and contemporary aesthetic, balancing performance-inspired construction with a more wearable overall shape. The result feels aligned with adidas Originals’ wider approach in recent years, where the brand takes innovation developed for sport and translates it into silhouettes capable of existing naturally within fashion, streetwear and broader youth culture.
Two New Expressions of the HYPERBOOST EUPHORIA
At launch, the HYPERBOOST EUPHORIA arrives in two distinct versions: the HYPERBOOST EPHR and the HYPERBOOST EPHR LT, each offering a different interpretation of the new lifestyle silhouette.
The HYPERBOOST EPHR delivers the more expressive and statement-driven version, featuring a bold TPU net structure that covers the entire quarter of the shoe. Combined with its wider, more aggressive stance, the design creates a strong street-inspired appearance while maintaining the comfort-focused foundation of the HYPERBOOST platform.
The HYPERBOOST EPHR LT introduces a lighter and more refined take, featuring a semi-transparent mono mesh upper that reveals the underlying exoskeleton structure beneath. This creates a more understated aesthetic while continuing to showcase the technical detailing and progressive construction that define the silhouette.
adidas Originals Expands the HYPERBOOST Legacy
The launch of the HYPERBOOST EUPHORIA marks the next stage in the evolution of the HYPERBOOST family, following the introduction of the HYPERBOOST EDGE, and its focus on performance running innovation. Where the EDGE prioritses lightweight construction, lockdown and responsiveness for athletes, the EUPHORIA adapts the same principles for everyday wear.
The campaign surrounding the silhouette explores a world of sides quests and unexpected possibilities, beginning the moment two protagonists lace up their HYPERBOOST EUPHORIA sneakers. As they move though a series of adventures, they encounter footballer Rayan Cherki and Tobi Brown of the Sidemen, with each interaction revealing another unexpected path.
“When we developed Hyperboost Euphoria, we had in mind those who embrace a sport-inspired lifestyle; LIVE HYPER is the brand’s rallying cry for a new generation who prioritizes spontaneity, comfort and energy, and let movement lead them toward the unexpected. The style challenges perceptions of how a shoe can feel, but also how life can feel.” says Ilka Liebmann, Vice President Design Footwear, adidas Originals.
The adidas Originals HYPERBOOST EPHR and HYPERBOOST EPHR LT launch on 21 July 2026 via adidas.com and seleced retailers worldwide, priced at €160 and €150 respectively.
