For FW26, Reebok continues to lean into the idea that the best sneakers do not need to reinvent themselves every season. The brand still brings its most recognisable Classics into focus, with Belmont Cameli leading the campaign as Reebok’s Global Brand Ambassador. Her role continues the brand’s “Born Classic. Worn for Life.” direction, placing some of the best silhouettes within a new generation of streetwear.
Cameli appears across the FW25 campaign wearing some of Reebok’s most established styles, including the Exofit Hi, Club C 85, Classic Leather and Workout Plus. Reebok presents them as everyday staples that continue to work across different wardrobes and generations. The brand’s current Classics programme also continues to focus on these long-standing silhouettes, reinforcing their position within Reebok’s wider identity.
The FW26 selection keeps things relatively clean, with mostly black and white colourways, giving the collection a familiar edge. The restrained palette allows the construction and shapes to do most of the heavy work, while the subtle details of gold add contrast to the black sneakers.
Black, White and Some Gold
The Exofit Hi comes in at £80, bringing a must needed mid-cut profile into the new colder season. The Classic Leather follows at £83, while the Workout Plus comes in at £100 with the Club C sitting at £90.
The history behind these silhouettes add even more weight into the collection. Reebok introduced the Workout Plus in 1987, originally as a fitness shoe built around its distinctive H-strap. That detail eventually became one of the silhouette’s defining festures as the shoe moved from training spaces into street culture. The Club C follows a slightly different path, as a sneaker launched in 1985, this model started as a tennis shoe, but also quickly gained more attention as a everyday sneaker, it even became one of Reebok’s most recognisable everyday sneakers.
The women’s Classics continue the same approach. The Freestyle Hi retails for £90, whule the Freestyle Lo is priced a little bit cheaper at just £85. The Club C remains one of the most classic silhouettes and the women’s version is £90, just like the men’s version. The Workout Plus is a tenner more and comes in at £100. Together, these silhouettes give the FW26 range plenty of room to move between nostalgic sportswear silhouettes and contemporary streetwear sneakers, so they can be worn in the gym and on the streets.
