Reebok revealed its latest campaign film, “The Give Back”, celebrating the brand’s deep British heritage and the return of some of its most iconic Classics silhouettes. Fronted by South London rapper K-Trap, the campaign marks a new chapter for Reebok as it reconnects with the communities, creativity and street culture that have shaped its identity for decades.
Born in Bolton, Reebok has always held a unique place within British footwear and fashion history. From fitness origins to becoming a staple of streetweae culture, the brand’s Classic silhouettes have been embraced across generations and subcultures. With The Give Back, Reebok looks back at that legacy while introducing its iconic styles to a new generation.
The campaign highlights the return of the Workout Plus and other much-loved Reebok Classics, now reintroduced in premium garment leather constructions. The updated silhouettes continue the brand’s ongoing celebration of timeless footwear that has remained relevant across changing eras.
Celebration of British Culture Across Generations
At the heart of the campaign is K-Trap, Reebok’s newly signed UK ambassador who represents the connection between modern British street culture and the brand’s longstanding influence. Known for his distinctive sound and authentic connection to London’s streets, K-Trap embodies the same individuality and self-expression that has defined Reebok Classics for generations.
Joining K-Trap is a diverse cast of British cultural figures spanning different eras and communities, including UK garage pioneers MC Bushkin and Lisa Maffia, actress Laila Morse, best known for her role as Big Mo in EastEnders, alongside Gen Z streetwear and cultural figures Jessy Law and Leo Mandella.
The Return of the Reebok Workout Plus
One of the key moments of the campaign is the return of the Reebok Workout Plus, a silhouette with deep roots in the brand’s archive. Originally introduced as a performance training shoe, the model became a streetwear favourite thanks to its clean shape and ability to move between different styles.
For the Give Back campaign, K-Trap wears the Workout Plus in a classic Chalk colourway with a gun sole, reinforcing the connection between heritage footwear and contemporary British style. The garment leather update adds a premium finish.
Alongside the Workout Plus, the campaign celebrates other Reebok Classics models that continue to hold cultural significance, showing how archival designs can still be relevant in today’s fashion landscape.
Reebok Brings The Give Back to London
To celebrate the campaign launch, Reebok will host The Reebok Arms, a one-night-only pub experience bringing together campaign talent, music and British culture. Taking place from 6:30pm to 10pm, the event will celebrate the return of the Workout Plus with K-Trap and other campaign personalities in attendance.
Hosted by Hemah K, the evening will feature live performances from performances from London’s best up-and-coming talent curated by K-Trap, along with classic British pub for food, drink and some pub games.
