In 2017, the fashion and sneaker world was shaken to its core with the release of “The Ten” — a collaborative project between Off-White™ and Nike, masterminded by the late Virgil Abloh. This collection redefined the boundaries between streetwear and high fashion, injecting a raw, industrial vibe into iconic Nike silhouettes. Abloh’s approach was groundbreaking: deconstructing classic models and reconstructing them with a post-modern touch that included bold typographic elements and a signature zip-tie.
The collection initially featured ten iconic Nike footwear models, each transformed through Abloh’s “REVEALING” and “GHOSTING” design methodologies. The “REVEALING” approach was characterized by a hand-cut, open-source, and reconstructed look, while “GHOSTING” used translucent uppers to unite the common and the complex, allowing the wearer to view the inner mechanics of the shoe.
Cultural Impact and Legacy
The Disruption of Sneaker Design
Virgil Abloh didn’t just redesign sneakers; he challenged the very ethos of design norms within the sneaker community. His work dissected the idea of the finished product, presenting something that was at once incomplete yet more revealing. This artistic commentary on design made each pair more than just footwear; they were conversation starters, pieces of controversial art.
Influence on Fashion and Streetwear
“The Ten” blurred the lines between athlete and artist, between sportswear and fashion. This collection paved the way for future collaborations that would continue to hybridize design and functionality. It democratized luxury fashion, bringing high concept designs into a more accessible realm. Each sneaker released under this line was not merely worn but collected, discussed, and treasured, having a profound impact on how fashion is viewed and consumed by the youth culture.
