We leaked it early (here), and the anticipation has been building, but now, the wait is over. The official reveal is here, and with it comes the next step in NOTWOWAYS’ ever-evolving journey: the VAULT.
Since its inception, NOTWOWAYS has been at the forefront of redefining technical footwear, blending bold, fashion-forward designs with disruptive marketing that challenges industry norms. With over 50 releases under its belt, the brand has cultivated a dedicated global following, one that has helped propel the MODEL 1 (M1) to near-legendary status. The M1 wasn’t just another sneaker, it became a statement for its ability to push boundaries in design and sneaker culture.
Now, with sneaker culture at a crossroads, caught between the rise of chunky, skate-inspired silhouettes and the demand for sleek, minimalist styles, NOTWOWAYS introduces the VAULT, an evolution of its best-selling M1. Retaining the core DNA of the original, the VAULT refines the silhouette with a more streamlined, versatile profile, bridging the gap between its signature aesthetics and everyday wearability.
The Best of Both Worlds
Designed for those who love the essence of the M1 but prefer a more streamlined profile, the VAULT balances structure and style effortlessly. This fresh take retains the NOTWOWAYS’ DNA, technical craftsmanship, premium materials, and an accessible price point, while embracing a sleeker more premium aesthetic that speaks to the new wave of sneaker enthusiasts. Launching in three curated colorways, the VAULT delivers an elevated everyday sneaker experience. Expect buttery suede panels, full-grain nappa leather, and distinctive rope-style laces.
From London to the World
NOTWOWAYS is all about the movement, culture, and pushing boundaries in ways that few brands dare to attempt. Since its inception, NOTWOWAYS has been redefining the independent sneaker scene, breaking away from industry norms through bold marketing, innovative design, and authentic community engagement. From flying a plane over Nike’s headquarters, a move that turned heads across the sneaker world, to collaborating with grime legend JME, NOTWOWAYS thrives on disruption, refusing to follow traditional paths. Their ability to merge technical footwear design with cultural relevance has solidified their reputation as one of the most exciting emerging brands on the market today.
NOTWOWAYS VAULT KHAKI
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Vault Kaki blends earthy tones with soft beige hues, offering a neutral base that seamlessly slots into any wardrobe. Built on the foundation of our Model 1 upper, KAKI features suede, nappa leather, nubuck, and nylon underlay panels that introduce layers of texture and depth.
Release Details
The highly anticipated NOTWOWAYS VAULT officially launches on April 3, 2025, at 5PM BST (HERE), marking a new chapter for the East London-based sneaker brand. This latest release offers a sleek reimagining of the beloved M1 silhouette, catering to those who prefer a more refined yet versatile sneaker. Available in sizes UK3 to UK14, the VAULT is designed for a broad range of sneaker enthusiasts, ensuring that both longtime NOTWOWAYS fans and newcomers can experience the perfect blend of premium craftsmanship, technical innovation, and everyday wearability. Priced at £120, the VAULT provides exceptional value, staying true to the brand’s mission of delivering high-quality, fashion-forward footwear at an attainable price point.
