Mark Your Calendars:
Nearly a year after Lorenz.OG’s Air Max 95 ‘DUSK & VOLCANO’ pack ignited a frenzy in Soho with its golden-ticket hunt, the acclaimed designer returns to the forefront of UK sneaker culture. This time, he infuses the New Balance 860v2 with his now-iconic ‘DUSK’ colourway, showcasing his signature flair. Set to launch in Soho, London, on January 18, 2024, this release is sure to kick off the new year in style and set the bar for sneaker activations.

The Return of ‘DUSK’
Building on the legacy of the original ‘DUSK’ palette, Lorenz.OG breathes new life into the New Balance 860v2. Hand-dyed and crafted with his unmistakable “Patented Colorschemes” technique that earned him acclaim from none other than Virgil Abloh. Every pair is a testament to Lorenz.OG’s unmatched skill in creating iconic designs with dyes, transforming the 860v2 into a masterpiece that’s equally at home on the streets or in an art gallery.
How to Cop the New Balance 860v2 ‘DUSK’
Want in? It’s not as simple as queuing up or clicking a link (We wish). Staying true to his unique launch style, Lorenz.OG is making the New Balance 860v2 ‘DUSK’ available exclusively to holders of golden tickets.

Here’s the deal:
- Follow @LORENZ.OG on Instagram.
- Keep an eye out for the golden ticket location announcement, which will take place away from the physical shopfront on Bateman St., Soho.
- Be quick, tickets are extremely limited.
- Golden ticket holders can redeem their access on January 18th, 2024, at the Bateman St. location to secure their pair for £249.99.
This scavenger-hunt format ensures that only the most dedicated fans walk away with the prize so be quick…
A Deeper Look at Lorenz.OG
London-based designer Lorenzo Federici, aka Lorenz.OG, has redefined sneaker culture with his trailblazing “Patented Colorschemes.” His meticulous hand-dyeing process and attention to material-specific techniques have elevated his work to the highest echelons of design. Each release is an event, and the New Balance 860v2 ‘DUSK’ is no exception. With a track record of creating sought-after, limited-edition footwear, Lorenz.OG has cemented his place as a visionary in the sneaker world.

Get Ready for January 18th
The clock is ticking. The New Balance 860v2 ‘DUSK’ release it’s an experience, a challenge, and a chance to own a piece of Lorenz.OG’s legacy. If you missed out on last year’s Air Max 95 pack, this is your moment. Follow @LORENZ.OG on Instagram, stay sharp, and bring your running shoes. Let the hunt for the golden tickets begin. See you there!
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