Fresh off a string of instant sell-outs, the New Balance 2000 is keeping its winning streak alive with the upcoming “Rose Sugar” colorway, set to launch during Fall 2025. First spotted in São Paulo and now confirmed for global release, this drop continues the Boston brand’s clever mix of Y2K nostalgia and premium materials.
Channeling that early-2000s energy, the sneaker features a gradient “Rose Sugar” mesh base layered with soft pink synthetic overlays, evoking the playful palettes of the era. Glitter-infused ABZORB pods and deep burgundy accentsadd shimmer and contrast underfoot, while the chunky silhouette stays true to its retro-futuristic roots. Much like the debut “Stillwater Blue,” this pair leans hard into the aesthetic language of the Y2K generation, only this time, it’s wrapped in candy-coated sweetness. Expect this release to land on newbalance.com before the end of September 2025, in unisex sizing with a retail price to be confirmed, but don’t be surprised if it vanishes quickly.

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