Anti Social Social Club (ASSC), the internet-born streetwear phenomenon, is celebrating its 10th anniversary in bold fashion. What started in 2014 as an experimental art project has since transformed into one of the most recognisable streetwear brands of the 2010s, merging counterculture aesthetics with mainstream appeal. The brand’s milestone is commemorated with a multi-part collection titled “10 Weird Years,” honouring its rebellious legacy.
A Tribute to Legacy
The anniversary collection celebrates ASSC’s history and ethos with a vibrant mix of nostalgia and bold design. It features reimagined versions of fan-favorite collaborations, reworked deadstock items, and entirely new partnerships that have unexpected twists. Standout pieces include the UNO card deck, along with graphic tees and hoodies that revisit ASSC’s early designs. The collection bridges the past and present, appealing to both long-time fans and newcomers.
Collection Highlights
Graphic Tees and Hoodies
Iconic mashups with Hello Kitty, Playboy, Mastermind, and others reimagine ASSC’s signature logo through unique and unexpected lenses. Hello Kitty adds a whimsical, playful charm with its signature bow and kawaii aesthetic, blending seamlessly with ASSC’s rebellious ethos. Playboy brings its iconic bunny emblem, infusing a provocative yet timeless sophistication that complements ASSC’s edgy designs. Meanwhile, Mastermind incorporates its skull-and-crossbones motif, delivering a refined, punk-inspired twist that aligns with the brand’s countercultural spirit. Each collaboration balances ASSC’s irreverent identity with the distinctive styles of its partners, resulting in fresh, collectible pieces that stand at the intersection of nostalgia, streetwear, and high fashion.
“10 Weird Years” Merch
Special edition items like the “Sick & Tired” military jacket and commemorative hoodies embody ASSC’s rebellious energy.
LiveWire S2 Del Mar x ASSC Motorcycle
A groundbreaking electric motorcycle inspired by the translucent Xbox console of 2004, featuring vibrant translucent bodywork, ASSC logos, and embroidered circuit patterns. The release includes a matching Alpinestars SUPERTECH R10 Helmet for a complete futuristic vibe.
ASSC x UNO Cards
The ASSC x UNO card deck offers a collectible, playful nod to gaming enthusiasts by merging the world of streetwear with the iconic card game. Known for its simple yet addictive gameplay, UNO has long been a favorite among friends and families, and this collaboration transforms the classic deck into a piece of pop culture history. Featuring ASSC’s signature irreverent branding and edgy graphics, the cards are reimagined with unique designs, adding a streetwear flair to the familiar gameplay experience.
USPS Jacket
Celebrating the hardworking postal workers who deliver an essential services across the country, the ASSC x USPS jacket incorporates co-branded elements that pay tribute to the iconic U.S. Postal Service. The jacket features the unmistakable U.S. Mail Eagle, a symbol of national pride and reliability, prominently displayed alongside custom stamp-inspired designs that evoke the timeless tradition that feels almost anti-streetwear. These stamp motifs are creatively reinterpreted with ASSC’s signature graphics, blending a street aesthetics with a nod to Americana.
How to Shop the Collection
The 10-year anniversary collection will release across two weekends:
- Weekend 1: November 16, featuring the first half of collaborations.
- Weekend 2: November 23, debuting the remaining items.
Fans can shop the collection at antisocialsocialclub.com and stay updated via ASSC’s Instagram for detailed drop times.
Global Expansion and In-Store Presence
In December, ASSC will open its first-ever archival pop-up shop at Selfridges in London, offering fans a rare chance to explore iconic pieces from its history. This marks the brand’s first global in-store experience. Additionally, ASSC is launching a dedicated UK website, antisocialsocialclub.co.uk, to cater to British customers with faster shipping and exclusive local drops.
ASSC: A Decade of Defiance
Since its inception, Anti Social Social Club has challenged convention and norm, becoming a beacon for outcasts, tastemakers, and collectors. From its ultra-limited drops to its high-profile collaborations, ASSC has left an indelible mark on pop culture. The “10 Weird Years” collection is a bold celebration of its journey, honouring the past, thriving in the present, and pushing boundaries into the future.
