KEEN is heading to Paris Fashion Week with Camp Jasper, an immersive cultural exhibition dedicated to one of the brand’s most recognisable silhouettes. Inspired by the Jasper’s roots in climbing and approach footwear, the week-long activation celebrates the franchise’s past, present and future, bringing together archive products, creative collaborations, live craftmanship and an exclusive preview of what’s next for the brand.
Designed as more than a traditional showroom, Camp Jasper explores how the silhouette has evolved from its outdoor origins into a lifestyle favourite, while highlighting the creative communities that continue to shape its identity. Visitors will be able to discover rare archive pairs curated by Samutaro, alongside collaborative projects, limited-edition accessories and exclusive Jasper product seeding throughout the week.
A Three Day Programme
A key feature of the programme is a three-day live customisation residency from Greater Goods, offering guests the opportunity to personalise their own pairs while also showcasing the craftsmanship behind the Jasper franchise. The space will also provide an exclusive first look at KEEN’s upcoming Spring/Summer 2027 collection, giving visitors an early insight into the future direction of the brand.
Camp Jasper also puts community at the heart of the experience. The week begins with the launch of Project 703’s We Love It Here book, followed by an Office Magazine party on Tuesday evening. Wednesday starts with a community run hosted by 114.index and Starcow before Greater Goods begins its live customisation sessions.
The Last Days
The programme continues on Thursday with a Flock Together community event and a Paris Fashion Week apéro hosted alongside Amateurs Mag, while customisation remains available throughout Friday. The activation concludes over the weekend with a Brunch DAYS x KEEN gathering Saturday before Camp Jasper closes its doors on Sunday.
KEEN Brings Camp Jasper to Paris Fashion Week
