Jadakiss might just have one of the hardest sneaker collections in hip hop – facts. Top five dead or alive, and that’s just off one LP – facts!!! The Yonkers legend has been flexing heat for years, and he’s got the connections to match. But recently, the state of the sneaker game has hit a nerve for the LOX / D-Block / Ruff Ryders MC. And now, he’s pulling back the curtain on the whole operation with his new documentary, Back Door.
Every sneakerhead knows the frustration – you wait months for release day, wake up early, and as soon as you try to cop those grails, they’re already sold out. What gives?!? In the sneaker scene, this shady practice is called backdooring, pause, where retailers slide pairs to friends & family before they even hit shelves. Now, Jada’s ready to call out this mess head-on.
Taking to social media to make the announcement, Jada let the world know what’s up with the hashtag “#NoStoresAreExcluded.” The focus? Exposing how retailers are backdooring pairs, leaving us regular folk fighting over scraps. If you’ve been a sneakerhead for a minute, you know this isn’t a new story. But Jada’s ready to air out the dirty laundry for real.
Directed by Set Free Richardson, Back Door will feature Jadakiss narrating, and if his previous work in documentaries is anything to go by – like his role in the Ghostface Killah-led Clarks Wallabee doc and his Uncensored episode on Dapper Dan – you know this is gonna be raw, insightful, and on point.
And about Set Free Richardson – this dude is no stranger to the culture. His legacy is top-tier. He’s the visionary behind The Compound and the unmissable Compound Conversations series, where he’s chopped it up with the likes of Benny the Butcher, DJ Clark Kent, and Tara McRae (CMO of Clarks). Plus, he’s the creative force behind the AND1 Mixtape series, where basketball and hip hop collided. You can bet alongside J-to-the-Mwah, Set Free will pull the right strings to ensure the right voices are heard in this documentary.
While details on the project are still under wraps, Jada’s teasing it’s dropping “sooner than you think.” So if you’re into kicks, keep your eyes peeled ‘cause this doc is about to shake the sneaker world up in a big way. You already know this documentary is about to be major. We’ll let you know when it lands. Salute to all those involved.
Damien Appadoo // Urban Syndicate
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