In celebration of its second anniversary, Beautifully Said has unveiled its latest capsule collection, ‘Fundamentals’, a tribute to the core values that define the brand: heart, discipline, respect, and honour. Under the creative direction of Thierry Tek, the London-based label continues its mission to inspire self-love, confidence, and inner beauty through timeless, thoughtfully designed fashion pieces.
A Love Letter to Fashion and Martial Arts
Founded on principles of love and romance, Beautifully Said blends fashion and martial arts influences into a unique lifestyle brand. With a background in the creative industry and a passion for Muay Thai and Brazilian Jiu-Jitsu, Thierry Tek has crafted a collection that embodies both the grace of self-expression and the discipline of combat sports.
“This is my love letter to Fashion and Martial Arts.” – Thierry Tek, Creative Director
Tek’s personal journey, from Paris to London, from creative struggles to collaborations with major fashion and sportswear brands—has shaped his vision for Beautifully Said. His deep appreciation for martial arts, often misunderstood as purely aggressive, has influenced the brand’s ethos, emphasising respect, community, and perseverance.
The ‘Fundamentals’ Collection: Style Meets Substance
This new collection reinterprets classic streetwear silhouettes with the brand’s signature focus on comfort and refined details. Featuring an elegant yet understated color palette, each piece is designed to complement the wearer effortlessly. Sustainably sourced and ethically produced, the collection reflects the brand’s commitment to responsible fashion. Thoughtfully crafted to integrate seamlessly into any wardrobe, these pieces encourage a deeper appreciation for clothing. The collection launches on February 14th and will be available via the website and Instagram (@beautifully___said).
Beyond Fashion: A Commitment to Community
Beautifully Said extends its mission beyond clothing. The brand actively supports youth and creative communities by providing access to combat sports and self-defense workshops in collaboration with London gyms. This initiative underscores the brand’s belief that fashion and movement go hand in hand, both serving as tools for empowerment and self-discovery.
The Story Behind Beautifully Said
Born in Paris, France, and now based in London, Thierry Tek has spent over a decade carving out his space in the fashion and creative world. His story is one of resilience, mirroring the journey of his parents, who fled the war in Vietnam and Cambodia to build a new life in France. Their perseverance and Tek’s own experiences as an outsider in the industry have fueled his drive to create a brand that champions authenticity and self-acceptance.
Beyond aesthetics, Beautifully Said is a movement, one that encourages individuals to embrace who they are, inside and out. The brand’s garments carry messages of care and appreciation, reminding wearers that clothing should be loved and cherished, just as we should love and cherish ourselves. With ‘Fundamentals,’ Beautifully Said continues its journey, not just as a fashion label, but as a voice for self-love, community, and mindful consumption.
