For the first time ever, cult streetwear label Anti Social Social Club (ASSC) is bringing its own stand-alone retail space to the UK. The brand’s 10th Anniversary Pop-Up is now open at Selfridges London and will run exclusively until 4th January. Marking a major milestone in ASSC’s global journey, this highly anticipated installation invites fans to immerse themselves in the brand’s iconic ethos and explore a curated range of their exclusive collections.
A Decade of Anti-Social Style
The Selfridges pop-up celebrates the evolution of ASSC, tracing its path from an experimental internet project to one of the most recognisable names in global streetwear. Known for its introspective slogans, bold graphics, and unapologetically “anti-social” vibe, ASSC has built a loyal following over the past decade.
To honour its roots and future, the pop-up will showcase exclusive colourways from ASSC’s mainline collection alongside pieces from its 10 Year Archive range. Fans can expect nostalgic reimaginings, limited-edition graphics, and relaunches of some of the brand’s most iconic collaborations, including the classic Mind Games styles and the beloved Kkotch, Tonkatshu, and Koi prints.
An Immersive, Anti-Social Experience
More than just a retail space, the pop-up brings ASSC’s distinctive ethos to life through thoughtful design. Styled as a lived-in bedroom, the installation features a steel bedframe dressed in ASSC bedding and a branded rug as its centrepiece. Clothing and collectables are displayed across chest of drawers and wall units, while playful branded props and campaign footage looping on a desk-mounted screen further immerse visitors in the brand’s world. Even the existing Selfridges cash desks have been transformed, clad with ASSC’s signature sayings, ensuring fans are surrounded by the anti-social energy that defines the label.
Nationwide Access and Exclusive Pieces
While the London flagship pop-up offers the ultimate immersive experience, ASSC is making its collection more accessible to fans across the UK. The 10 Year Archive Collection will also be available at Selfridges Birmingham and Manchester Exchange, allowing fans in other cities to join in the celebration. Selfridges holds the exclusive UK rights to this collection, offering visitors a unique chance to shop highly sought-after designs that may never return. Graphic tees are priced at £70, while hoodies are priced at £165, reflecting the elevated quality and made-in-USA craftsmanship that sets ASSC apart.
UK website launch
In addition, the collection will be available on the newly launched UK website (www.antisocialsocialclub.co.uk), offering fans across the UK the convenience of shopping from home. The website brings the brand’s signature blend of streetwear and premium craftsmanship directly to customers, allowing you to explore the latest drops, exclusive collaborations, and timeless designs that define ASSC’s legacy. Fans can now experience the distinctive style of ASSC wherever they are, with the option to have their favorite pieces delivered straight to their door, adding ease to the shopping experience.
A Must-Visit Event for Streetwear Fans
Whether you’re a long-time supporter of Anti Social Social Club or new to the brand, the Selfridges London 10th Anniversary Pop-Up is a must-visit destination this Christmas period. From the exclusive designs to an immersive space styled around the anti-social ethos, the pop-up is a celebration of a decade of ASSC’s cultural influence. Don’t miss the chance to shop the 10 Year Archive Collection at Selfridges London, Birmingham, and Manchester Exchange, or visit antisocialsocialclub.co.uk for a glimpse of what’s next for this iconic streetwear brand.
