For ambitious students and emerging professionals wanting a behind-the-scenes view of how one of the world’s biggest sports brands creates and manages it product ranges, adidas AG announced its 2026 Product Management Internship at its global headquarters in Herzogenaurach, Germany.
This six-month programme offers hands-on experience with adidas’ Product Management & Communications teams, giving interns exposure to the end-to-end product lifecycle, from strategic planning to commercial execution. Interns will work alongside multiple cross-functional teams to understand how adidas builds and delivers products around the world.
What the Internship Involves
As a Product Management intern, participants will support the team across a range of strategic and operational responsibilities. This includes assisting with the preparation of range direction, helping to guide the product calendar from early concept to completion, and participating actively in the product creation process. Interns are expected to engage in competitor benchmarking, market and consumer research and help contribute to range presentations and meetings that influence how products are positioned during different seasons and in different markets. Beside that, interns will work with colleagues from merchandising, brand, design, retail and communications.
Skills and Profile
adidas typically looks for students in fields such as Business Administration, Product Management, Marketing, Fashion/Textile and Sports Business. Candidates should be fluent in English, and strong proficiency with MS Office is expected, especially gor data analysis and presentation-related work. Passion for sport and lifestyle trends is considered an advantage as interns contribute to discussions shaped by consumer insight and retail performance.
Workplace and Experience
The internship takes place at adidas’ headquarters in Herzogenaurach, Germany. This is near Nuremberg. A campus environment that includes cafes and sport facilities, reflecting the company’s culture of innovation and employee wellbeing. Interns benefit from structured training, employee discounts, access to professional learning platforms and the opportunity to take part in company events.
Adidas Opens 2026 Product Management Internship in Herzogenaurach
