Streetwear has always been about more than just clothing, it’s a culture, a language, and a stage for creativity. At the heart of it all are the people shaping the way we dress, collect, and express ourselves: the collaborators. From sneaker innovators and designer masterminds to artists and musicians who translate their personal vision into footwear and apparel, these individuals drive the trends, spark conversations, and elevate streetwear beyond its roots.
Every year, we take a look at the most influential collaborators, measuring impact not just by hype, but by the power to move culture, inspire communities, and redefine what’s possible within the space. This isn’t a list of the biggest brands, it’s a celebration of the people behind the ideas, the designs, and the iconic drops that keep the scene fresh and exciting. From established icons to rising stars, this ranking captures the creators, visionaries, and game-changers who have made 2025 a landmark year for streetwear and sneaker culture. Here are the 25 most powerful streetwear collaborators shaping the culture right now.
25. Supreme
Supreme lands at number 25 on our 2025 collaborators list, and while it may not be the most dominant brand in terms of hype this year, its output remains culturally significant. The brand delivered a diverse range of drops, from the Supreme × Aphex Twin capsule featuring cargo pants, skateboards, hoodies, tees, gloves, knives, and accessories, to the Supreme × Nike collaboration with track suits and leather varsity jackets, though the accompanying Nike Air Max 1s underwhelmed some fans. Supreme also paid homage to hip-hop history with its FW25 Supreme × Wu-Tang Clan capsule. The summer saw a three-way Supreme × Goodenough × Nike collab featuring a new Air Force 1 Low and a broader apparel/accessory lineup, while a playful Supreme × Transformers (G1) figure drop highlighted the brand’s ability to combine streetwear with collectible culture. Despite some mixed reception on certain pieces, Supreme continues to command influence through bold, varied, and culturally resonant collaborations.
24. JJJJound
JJJJound lands on our 2025 collaborators list as a quiet but powerful force in streetwear, and while it may not chase hype in the traditional sense, its influence is undeniable. The Montreal-based studio delivered a refined range of collaborations, from subtle New Balance and Reebok releases to understated Vans and PUMA drops, each defined by JJJJound’s signature tone-on-tone minimalism and timeless design. Even the more experimental Salomon XT-6s maintained the brand’s aesthetic of restraint and cohesion, proving that boldness doesn’t always need loud logos or flashy graphics. Across apparel, footwear, and accessories, JJJJound continues to command respect by consistently delivering collaborations that feel elevated, thoughtful, and built to last, even if they don’t always reimagine or radically develop the categories they touch.
23. Jerry Lorenzo / Fear Of God
Jerry Lorenzo and Fear of God land at number 23 on our 2025 collaborators list, and while they may not dominate every conversation in streetwear, their impact remains undeniable. Fear of God continues to blur the lines between luxury, streetwear, and contemporary fashion, delivering pieces that balance elevated minimalism with accessible design. This year, Lorenzo partnered with adidas on the BASKETBALL II sneaker, a collaboration that has already become legendary: to see D Rose involved in the campaign while receiving his own signature model highlights the respect, story, and design care behind the project. From tailored silhouettes and layered essentials to standout sneaker releases, Lorenzo’s work emphasizes proportion, texture, and detail, creating collections that feel cohesive and aspirational. In a year crowded with bold drops, Fear of God’s voice remains distinct, thoughtful, and culturally resonant.
22. Corteiz / Clint419
Corteiz, led by Clint419, lands at number 22, and its influence in the streetwear and sneaker scene continues to grow exponentially. The UK-based brand has mastered the art of community-driven hype, delivering drops that feel both exclusive and deeply connected to its audience. This year, Corteiz impressed with high-demand releases like the Honey Black Air Max 95s and black pony hair Air Trainer Huaraches, pop-ups that transformed entire cities into events, and campaigns featuring cultural figures from football legends to contemporary artists. Clint419’s meticulous attention to detail, storytelling, and understanding of street-level marketing ensures that every drop is more than the product, it’s an experience. From apparel to sneakers, Corteiz continues to turn scarcity, creativity, and cultural insight into one of the most potent formulas in global streetwear right from the streets of London.
21. Teddy Santis / ALD
Teddy Santis and Aimé Leon Dore may not carry the same omnipresence as it once did, its impact on streetwear and sneaker culture remains undeniable. Santis continues to balance classic New York aesthetics with elevated design, delivering standout footwear like the New Balance RC56, 1906, and 860v2, alongside thoughtfully curated apparel and accessories. His attention to detail, whether in colourways, materials, or proportion, cements ALD as a brand that feels both timeless and distinctly modern. In 2025, Santis’s influence is still felt through highly anticipated drops, subtle yet sophisticated collaborations, and his ability to maintain the cultural relevance of ALD without ever chasing fleeting hype.
20. Lil Yachty
Lil Yachty lands at number 20, he may be better known for his music but his influence in the sneaker space continues to grow. After years of curating his own collection of grails and rare collaborations, Yachty finally stepped into the spotlight with his own sneaker projects in 2024–2025, including colourful takes on the Air Force 1 that reflect his playful and bold aesthetic. Beyond his own releases, he has contributed to other Nike collaborations and projects with brands like Cactus Plant Flea Market and Levi’s, helping shape the creative direction and reach of these drops. Yachty’s work combines his bold personality, cultural insight, and a deep understanding of sneaker culture, proving that even in a crowded landscape, his voice in footwear remains distinctive, influential even if its a little controversial.
19. Unheardof
Unheardof lands at number 19 on our collaborators list, carving out a unique niche in streetwear through bold, concept-driven projects. The brand has consistently pushed creative boundaries with limited-edition drops that fuse art, culture, and footwear, often challenging traditional sneaker design while maintaining a strong narrative. This year, Unheardof impressed with the Piggy Runner, a standout silhouette that has become a definite inspiration for many follow-up releases. Despite leading from the front, they didn’t always get the momentum or recognition they deserve, yet they continue to shape trends, including spearheading the return of the adidas Control 5. Through carefully curated apparel, sneakers, and accessories, Unheardof cultivates a loyal following that values originality, making the brand one of the most compelling voices in contemporary streetwear.
18. James Whitner / Whitaker Group
James Whitner and the Whitaker Group land at number 18 on our 2025 collaborators list, maintaining their reputation for delivering thoughtful, high-quality sneaker collaborations across multiple brands. Whitner’s work spans Nike, Jordan Brand, ASICS, New Balance and more, consistently blending classic design elements with modern sensibilities. In 2025, his projects, including the ASICS Gel-1130 and the highly anticipated Air Jordan 6 release, highlight his ability to refresh beloved silhouettes while staying true to the legacy of each model. Beyond design, Whitner’s influence extends across key retail partners and stores such as A Ma Maniére, Social Status, APB (All Points Bulletin), and Prosper, alongside newer concepts like Jaide (women’s retail) and 38a Apparel, ensuring his collaborations reach a diverse and dedicated audience. Through the Whitaker Group, Whitner manages a broad creative portfolio, executing each collaboration with precision, storytelling, and cultural awareness, even if the colour palette is becoming a little monotonous.
17. Hidden.NY
Hidden.NY has continued to make waves with its understated yet meticulously crafted approach to streetwear. The brand excels in blending subtle design details with premium materials, producing pieces that feel elevated without being overtly flashy. In 2025, Hidden.NY released a series of standout collaborations, including the recent Hidden.NY x ASICS GEL-DS Trainer 14 “Dusk “ reimagined sneaker silhouettes, refined apparel, and accessories that showcase the brand’s eye for quality and storytelling. Its work emphasizes thoughtful curation and a strong sense of identity, making each drop feel purposeful and resonant within the streetwear community. By consistently leading with creativity and craftsmanship, Hidden.NY has earned a loyal following and remains a quiet but powerful force in contemporary streetwear.
16. Patta
Patta lands at number 16 on our 2025 collaborators list, continuing to cement its status as one of the most influential streetwear brands to emerge from the Netherlands. Known for its bold use of colour, premium materials, and cultural storytelling, Patta consistently delivers collaborations that excite both sneakerheads and streetwear fans alike. In 2025, the brand made waves with projects including the standout Air Max 90 colourways, and JFG collaboration, demonstrating its ability to balance nostalgia with forward-thinking design. Founders Edson Sabajo and Guillaume “Gee” Schmidt have built a brand that thrives on authenticity and community, making each drop feel meaningful while influencing a new generation of creatives. Patta’s collaborations continue to set the standard for thoughtful design and cross-cultural impact in streetwear.
15. Union
Union lands at number 15 on our 2025 collaborators list, continuing to set the gold standard for taste-driven, vintage-inspired sneaker and apparel collaborations. Since their first Nike collab in 2005 with the Air Force 180 “Clerks Pack,” Union has consistently delivered projects that balance heritage, craftsmanship, and cultural relevance. In 2025, the brand made waves with the highly anticipated Air Jordan 1 “Chicago Shadow,” showcasing Chris Gibbs’ signature deconstructed stitching and attention to detail. The resell value might not have referenced it but that shoe made waves. Union helped launch the Nicholas Daley x Clarkes in Tokyo yet can also show their skill with New Era and A.PRESSE. Through their thoughtful curation and commitment to quality, Union continues to influence sneaker culture while inspiring both established collectors and the next generation of streetwear enthusiasts.
14. Travis Scott / Cactus Jack
Travis Scott and Cactus Jack land at number 14 on our 2025 collaborators list, continuing their reign as one of the most influential forces in modern sneaker culture. Even with the shift away from overt hype, Travis’ collaborations still move the needle globally. This year saw the rollout of his Jordan Jumpman Jack line expand with new colourways, alongside new takes on the Air Jordan 1 Low, pushing his signature earth-tone aesthetic into new territory. Cactus Jack’s design language remains instantly recognisable, carrying over into apparel capsules, accessories, and unexpected cross-category projects. While not every release reaches the frenzy of earlier years, Travis continues to shape conversations, trends, and tastes, proving that his influence is embedded deeper than the hype cycles. Cactus Jack’s 2025 output shows a collaborator still operating at the center of culture, even its from a predictable formula.
13. Action Bronson
Action Bronson lands at number 13 on our 2025 collaborators list, continuing to carve out a distinct niche at the intersection of music, streetwear, and sneaker culture. This year, Bronson’s projects showcased his unmistakable personality, from multiple Saucony 990v6 releases to upcoming 992s and other lifestyle-focused sneakers, each infused with his vibrant aesthetic and playful energy. Known for blending culinary-inspired creativity with street sensibilities, Bronson’s collaborations extend beyond footwear into apparel and accessories, making each release feel personal and authentic. By staying true to his voice and consistently delivering products that resonate with both fans and collectors, Action Bronson proves that cultural relevance doesn’t always require the loudest hype, it can thrive through originality, consistency, and a loyal community.
12. Awake New York
Awake New York lands at number 12 on our 2025 collaborators list, continuing to define itself as a brand rooted in community, storytelling, and culturally aware streetwear. Founded by Angelo Baque, the former Supreme brand director, Awake NY has consistently translated its deep connection to New York City into impactful collaborations. In 2025, the brand cemented its influence with the Awake x Air Jordan 5 release, offering bold, bubblegum-coloured takes on a classic silhouette, alongside calmer “Racer Blue” options for a broader audience. Each drop demonstrated Awake’s ability to blend streetwear, sneaker culture, and experiential marketing, from ceiling-suspended Jordan Air Ships to full-scale block party activations across the city. By staying true to its identity and amplifying community engagement, Awake New York continues to punch above its weight in sneaker and streetwear culture.
11. Clot
Clot lands at number 11 on our 2025 collaborators list, continuing to solidify its position as a top-tier brand in the global sneaker and streetwear landscape. Founded by Edison Chen, Clot’s influence spans decades, with a track record of innovative collaborations that blend East and West cultural aesthetics. In 2025, the brand continued to push boundaries after ending its projects alongside Nike with fresh iterations of the adidas Stan Smith, Gazelle, and Superstar. Clot also made waves with recent collaborations with Bape and other heritage brands, proving that its ability to merge design, storytelling, and cultural relevance remains unparalleled. With each release, Clot reinforces its legacy as a brand that commands respect while continually shaping the conversation in streetwear and sneaker culture.
10. Salehe Bembury
Salehe Bembury lands at number 10 on our 2025 collaborators list, continuing to leave his unmistakable mark on both footwear and streetwear. Known for his imaginative use of color, texture, and silhouette, Bembury has made 2025 another standout year with projects like the New Balance 1000 “Fog Be the Cloud” pack and the rollout of Tyrese Haliburton’s first signature shoe, featuring the striking pink “Hibiscus” colourway. He also expanded his Crocs collaboration with new Cypress Boot and Juniper colourways, pushing the line in fresh, unexpected directions. Bembury’s approach consistently balances bold creativity with thoughtful design, ensuring each release feels purposeful while inspiring a new generation of sneaker enthusiasts. By treating every silhouette as a canvas, Salehe Bembury continues to redefine what it means to be a forward-thinking collaborator in streetwear and basketball culture.
9. Bad Bunny
Bad Bunny lands at number 9 on our 2025 collaborators list, solidifying his status as one of the most influential musicians in sneaker culture. Since launching his partnership with adidas in 2021, Benito has delivered an unprecedented volume of releases, blending archival remixes with original designs that resonate globally. In 2025, his work included standout projects like the Bad Bunny x adidas Gazelle and Forum Low iterations, culminating in his first original signature sneaker, the BadBo. What makes his collaborations remarkable is that the hype doesn’t solely rely on visuals, Bad Bunny’s influence, storytelling, and personal aesthetic are deeply embedded in every drop. From limited releases in Puerto Rico to worldwide campaigns, his projects continue to bridge music, streetwear, and sneaker culture in a way few artists can match, making every collaboration feel both culturally significant and highly collectible.
8. Jae Tips
Jae Tips lands at number 8 on our 2025 collaborators list, continuing to dominate with his vibrant, colour-driven approach to sneaker design. The Bronx creative has built a reputation for consistently putting Saucony on the map through bold, playful collaborations that feel both joyful and meticulously crafted. In 2025, Jae Tips’ releases remained true to his signature aesthetic, featuring bright, eye-catching colourways that effortlessly blend nostalgia with modern sensibilities. His work doesn’t rely on massive hype cycles or mainstream attention; instead, it speaks directly to a loyal community that values creativity, quality, and individuality. By staying consistent and authentic, Jae Tips proves that influence in the sneaker world is about sustained originality and cultural resonance, not just fleeting trends.
7. Nigo / Human Made
Nigo and Human Made land at number 7 on our 2025 collaborators list, continuing to exert a quiet but undeniable influence on streetwear and sneaker culture. As one of the most respected figures in the global scene, Nigo has consistently merged Japanese heritage aesthetics with Western streetwear sensibilities, creating collaborations that feel both timeless and forward-thinking. In 2025, Human Made delivered standout footwear and apparel drops, blending classic silhouettes with unique textures, thoughtful detailing, and Nigo’s signature nostalgic touch. From refined takes on adidas and Nike models to exclusive apparel capsules, each release reinforces Human Made’s philosophy of quality, storytelling, and cultural authenticity. The brand also made headlines with its recent historic Initial Public Offering (IPO), highlighting its growing global influence. With Pharrell Williams as creative advisor, Human Made continues to set a benchmark for how a collaborator can maintain relevance while staying true to a personal vision.
6. Pharrell Williams
Pharrell Williams continues to dominate music, culture, and footwear into projects that capture global attention. His longstanding partnership with adidas remains a core pillar of his influence, with 2025 seeing highlights like the adidas Jellyfish silhouette that reminded fans of Pharrell’s ability to reinvent classic forms while maintaining cultural relevance. Alongside his Three Stripes work, Pharrell also ventured into luxury collaborations, including the $1,200 LV Buttersoft sneaker, which reimagined a Nike Cortez inspired high-fashion form and debuted during Paris Fashion Week. Across all projects, Pharrell’s unique vision, attention to detail, and ability to bridge streetwear with luxury ensure that each collaboration feels meaningful, collectible and impactful.
7. Joe Freshgoods
Joe Freshgoods lands at number 7, continuing to blend storytelling, community, and design into a distinct sneaker and streetwear vision. Known for his deep catalog of New Balance collaborations, Freshgoods this year focused on thoughtful, limited releases like the “Aged Well” 992 and the pink Abzorb 2000, which highlighted both his creative direction and attention to narrative detail. Beyond footwear, his campaigns often extend into lifestyle and culture, using apparel drops, visual storytelling, and curated experiences to engage a very loyal following. Even with fewer releases than in previous years, Joe Freshgoods’ work consistently demonstrates how thoughtful design, cultural insight, and community engagement can create collaborations that are both influential and highly collectible.
4. Undefeated
Undefeated lands at number 4 on our 2025 collaborators list, proving once again why the Los Angeles streetwear giant is a force to be reckoned with. The brand opened its vault this year to bring back some of the most iconic sneakers in history, including the Undefeated x Air Jordan 4, released in nearly original form with subtle updates, and the Air Max 95 “Gucci” pack paying homage to their classic Air Max 97 design. Beyond the retro releases, Undefeated continued to push modern collaborations across Nike, Timberland and more maintaining relevance while respecting their sneaker heritage. With a mix of meticulously curated drops, strong global rollout strategies, and a finger firmly on the pulse of sneaker culture, Undefeated continues to lead the conversation in streetwear and footwear innovation.
3. John Geiger
John Geiger lands at number 3 on our 2025 collaborators list, cementing his reputation as one of the most influential figures in modern sneaker design. Known for his work on his own brand he has been collaborating across the board with premium materials, futuristic silhouettes, and bold colorways, Geiger has continued to push boundaries with high-profile collaborations this year, including standout releases under the Geiger label and partnerships with major brands like WWE, US Army and a rumoured Nike. His meticulous attention to detail, innovative approach to cushioning and construction, and ability to merge streetwear aesthetics with high-fashion sensibilities make every drop feel like a must. In 2025, Geiger’s designs not only inspired hype but also influenced follow-up releases across the sneaker industry, reinforcing his role as a true visionary in the space.
2. Nigel Sylvester
Nigel Sylvester lands at number 2 on our 2025 collaborators list, fighting for Sneaker of the Year after a meteoric rise to one of the most influential sneaker collaborators today. The pro BMX rider continues to blur the lines between sport, streetwear, and art, with standout releases like his Air Jordan 4 RM collab and the Air Jordan 1 Low “Better With Time,” accompanied by immersive campaigns and high-energy activations across multiple cities. Sylvester’s projects aren’t just about the sneakers… they tell personal stories, connect with communities, and bring a unique perspective that resonates with fans worldwide. Every drop, stunt, or campaign amplifies his personal aesthetic while driving cultural impact, cementing Nigel as a trailblazer in the space. His iconic “Brick by Brick” van is legendary, giving fans at ComplexCon another chance to cop and rewarding his loyal supporters, a move that’s undeniably dope.
1. Ronnie Fieg / KITH
Ronnie Fieg leads our list of the year’s most influential collaborators, solidifying his status as one of the most influential figures in streetwear and sneaker culture. With Kith as his creative platform, Fieg continues to blend impeccable taste, elevated materials, and thoughtful storytelling into collaborations that consistently resonate globally. In 2025, standout projects included refined takes on adidas Superstars, the New Balance 204L, and the six-shoe Kith x adidas Heritage Running collection, each showcasing his ability to merge accessibility with high design. Beyond the products themselves, Fieg’s partnerships with cultural institutions, from Disney to Coca-Cola, and his knack for setting trends rather than following them, keep him at the forefront of the industry. Every release reaffirms his vision: timeless, culturally significant, and always influential.
