This summer, Pepsi is ushering in a bold new chapter in football-inspired fashion. As part of its global Refresh the Game campaign, celebrating football’s rich past and dynamic future, the brand has launched two standout collaborations: one with Clint419, the founder of Corteiz, and the other with Classic Football Shirts, the go-to destination for rare and reissued kits.
The Wear-A-Ball Jacket by Clint419
At the centre of this launch is the Wear-A-Ball, an innovative, highly limited jacket co-created with Clint419, developed in partnership with COPA90 and techwear specialists Niran Nair and Pasquale Daniel, with additional design by Jenni Arksey at Goose Design.
The jacket features a proprietary construction that allows a fully functional football to be packed directly into the garment itself.
Once unzipped and deflated, the ball lays flush inside the neck panel and can be adjusted around the waist pockets, mimicking the style of a backpack.
It’s a technical marvel, crafted in 100% recycled polyester to ensure both lightweight wear and sustainability. The silhouette itself is unmistakably Clint, functional yet expressive, with reflective silver accents and the iconic Pepsi globe logo on the chest.
Released in a bold electric blue and black colourway, the jacket is available exclusively to fans who purchase limited-edition football shirts through Classic Football Shirts.
Just 25 units of the Wear-A-Ball will be released, distributed at random online and in the Manchester and London stores while stock lasts.
Pepsi x Classic Football Shirts Collection
Alongside the jacket, Pepsi and Classic Football Shirts have produced a trio of football shirts that trace the evolution of Pepsi’s cultural legacy in the game:
- Modern Shirt (£39.99): A graphic-heavy design in Pepsi’s electric blue and black, created with the Pepsi design team to reflect the brand’s vibrant energy and pulse.
- Icon Shirt (£49.00): Marking ten years of Pepsi’s Champions League sponsorship, this piece fuses modern fit with retro branding cues to celebrate its place in football history.
- Retro 70s Shirt (Coming September): Inspired by Pelé’s 1981 “Have a Pepsi Day!” film, this throwback design stays true to the classic blue, reimagined for today’s fans.
Also coming in July is Refreshing ‘Fits, a couture-level mini capsule created in partnership with a rising designer, made entirely by reworking Pepsi shirts supplied by Classic Football Shirts. It’s a nod to sustainability and street-level creativity, encouraging fans to keep tabs on @pepsiuk for drops and updates.
Why It Matters
Since its iconic Brazil partnership with Pelé in 1974, Pepsi has woven itself into football culture through memorable campaigns, from the 2002 “Sumo” ad to the blockbuster “Football Warriors” in 2004.
With “Refresh the Game”, Pepsi is now investing in fan-facing innovation and fashion, showcasing sustainable products and fresh design collaborations that bring football culture off the pitch and into everyday life.
COPA90 x PepsiCo: A Cultural Collision
PepsiCo, one of the world’s most influential brands, has always had its finger on the pulse of popular culture.
Its latest Refresh the Game campaign is about more than sponsorship, it’s about rewriting how brands engage with football’s global community.
To bring that vision to life, PepsiCo has partnered with COPA90, a London-born media company and a leading voice in football storytelling.
Renowned for celebrating the game from a fan-first perspective, COPA90 understands that football is more than 90 minutes on a pitch, it’s identity, community and history.
With Clint419 and COPA90 onboard, Pepsi is demonstrating a rare level of commitment to culture. The Wear-A-Ball isn’t just a jacket, it’s an idea, fusing design and innovation with the freedom and playfulness at the heart of the beautiful game.
