Nike Basketball cranks up the volume on the Ja 3 with a bold “What The” colourway that’s part throwback, part remix.
Drawing inspiration from both the vibrant “Neon Yellow” launch and the eye-catching “Max Volume” drop, this hybrid design blends elements from each into a single statement piece.
It’s a playful mash‑up that demands attention, brash, energetic, and undeniably speaking Ja Morant’s signature style.
On the upper, jagged TPU overlays, borrowed from the Ja 2’s “Scratch” motif, slice across translucent mesh in mismatched tones.
One side nods to the vivid Hyper Pink and Mint Foam palette seen in “Max Volume,” while the other could reference the bold black and neon-yellow combo from the July release.
The signature vertical Swoosh wraps mid‑sole to upper, cleverly forming a stylised “JA,” further layered with monogram-like repeat Ja logos subtly woven into the mesh.
Performance DNA remains front and centre. A full-length ZoomX midsole, constructed with recycled ZoomX scraps, promises explosive energy return, while the newly engineered bulldog micro-traction outsole offers elite grip for rapid cuts and crossovers.
Ja himself pushed the creative direction, reportedly urging Nike’s team to “make it rugged, make it different” and to craft a shoe that “talks before you even lace it up”. The result is a sneaker that feels as fierce in design as Ja is on the hardwood.
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