Stevenage FC has appointed emerging designer Joseph Brimicombe as the lead designer for all three kits for the 2026/27 season, marking a new creative chapter for the club as it continues its ambition of reaching Championship football. Working alongside new technical partner Puma, Brimicombe will oversee the design of the home, away and third shirts, each made to represent a different element of Stevenage’s identity, history and future ambitions.
The appointment comes during an important period for the club, with Stevenage celebrsting its 50th anniversary since formation in 1976. The collaboration aims to reflect both the foundations that have shaped the club and the ambition driving its continued progression within the English football pyramid.
A Kit Collection Built Around Heritage and Future Ambitions
For the 2026/27 home kit, Brimicombe approached the design process by looking beyond a simple celebration of the past. Instead, the concept focuses on Stevenage’s journey as a timeline still in progress, representing where the club has come from while looking towards where ut could be in the decades ahead.
That design philosophy centres around the idea of “one eye on the past, one eye on the future”. Classic elements from Stevenage’s current crest are reimagined through a contemporary interpretation of the club’s original 1976 identity, transforming traditional stripes into a modern floral motif that runs throughout the shirt.
This resulted in a design that connects the club’s heritage with a more forward-thinking visual identity, creating a kit that reflects both nostalgia and progression. Brimicombe created a shirt intended to represent the next stage of Stevenage’s evolution.
Joseph Brimicombe’s Creative Vision
Known for his work with Premier League players and premium apparel brands, Joseph Brimicombe brings experience across fashion, sportswear and contemporary design into the project. His appointment reflects Stevenage FC’s ambition to expand its creative identity while still continuing its growth both on and off the pitch.
Brimicombe highlighted the personal importance of the collaboration, with Hertfordshire holding a special place in his own creative journey as the area where he first develop med his passion for design, sewing and bringing apparel concepts to life. The opportunity to create a football kit connected to the region adds another layer of meaning to the project.
Celebrating 50 Years of Stevenage FC
The 2026/27 season represents a landmark moment for the club, celebrating five decades since the club’s formation. The new kit designs serve as a visual representation of that journey, acknowledging the club’s origins while embracing is continued growth and ambition.
Stevenage FC Appoints Joseph Brimicombe to Design 2026/27 Kits
