The upcoming Social Status x ASICS GEL-1130 “Smoke Grey/Pure Silver”, arriving 22 August 2025, blends performance heritage with a forward-thinking approach to community engagement.
In place of the usual scramble for an online raffle slot, James Whitner’s Social Status has introduced an unconventional route: a 10-day movement and mindfulness challenge.
Participants must see every daily task through to the end in order to qualify, with activities ranging from light physical exercises to reflection-based prompts. With pairs strictly limited, the reward is not only the shoe itself but also the achievement of completing the full programme.
Visually, the collaboration keeps the GEL-1130’s athletic DNA intact while refining it for everyday wear. The upper is built on a cream mesh base for breathability, framed by Smoke Grey and Pure Silver overlays that add structure without feeling heavy.
Deep black panels along the midfoot and heel inject contrast, while delicate red accents in the branding and midsole lend subtle energy.
The tried-and-tested ASICS cushioning system remains in place, providing comfort that holds up whether worn for long days on the move or casual outings.
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