Zurich isn’t your typical fashion capital. It doesn’t try to be. And that’s exactly why it hits so hard. Tucked between shimmering lakes and the snow-capped Swiss Alps, Zurich paints a postcard-perfect picture. But make no mistake, beneath that polished surface is a city pulsing with life. With energy. With edge. It’s a place where contrasts collide in the best way possible: tradition meets innovation, elegance meets rebellion, and calm meets the creative.
Over the last few years, Zurich has evolved into one of Europe’s most dynamic hubs for fashion, lifestyle, and street culture. The world is starting to notice. Global brands are popping up. Underground scenes are bubbling up. And more and more, Zurich is stepping into the spotlight, not by chasing trends, but by owning its identity.
Since Sneakerness started back in 2009, Zurich has been on the line up. Considered a keystone in the history of the convention. A city that has been part of Sneakerness from its very beginnings. And every year, when we return, it feels like more than just another stop on the calendar. It feels personal.
There’s something about this place. The cobblestone streets, the precision of Swiss design, the wild creativity tucked into its quiet corners. The way it balances old-world soul with new-world energy. It’s a city that doesn’t need to shout or be first but always turns heads and shocks. That’s why Sneakerness Zurich is more than just another stop on the tour. A celebration of where we started and how far we’ve come. And in 2025, we’re turning the volume all the way up.
We’re bringing a stacked lineup that reflects everything Zurich represents: authenticity, artistry, and ambition. Expect a finely curated mix of:
- Global brands in sneakers and streetwear, bringing the heat and pushing the culture forward
- Local labels and hidden-gem boutiques from across Europe, dropping rarities and fresh perspectives
- Private sellers with rare finds and a deep passion for the culture
- Industry panels and sneaker talks, led by some of the most respected voices in the game
- Live customisations, installations, and art, fusing self-expression with street aesthetics
- Sneakerheads, collectors, creatives, and culture shapers, all coming together in one space
More than just a marketplace, Sneakerness Zurich is a cultural crossroads. A space to discover the next big thing—or that one pair you’ve been hunting for. To swap stories, share passions, and feel the collective energy of a community that lives and breathes this culture. It’s about looking back at our roots with pride. And looking forward with purpose. Because yes, Zurich is a small city. But the dreams born here? They echo worldwide. The mindset? Boundless. The culture? Unstoppable.
Get your tickets here
