In a bold move signalling the next chapter for Kick Game, Slawn has announced plans to relocate the brand’s London flagship from its current home in Covent Garden. The news as broken yesterday via Kick Game’s social media channels shares the title “Kick Game is going places – literally,” featuring Slawn and the brand’s charismatic presenter and co-owner, Craig Mitch. Slawn says… “Our store needs to be a spot where kids actually want to hang out. So: we move!” and we totally agree.
A Vision to share with the Next Generation
When asked whether his three-year-old son and fellow co-owner Beau supported the decision, Slawn humorously reveals, “Actually, this was all Beau’s idea. But I agree with him.” This dynamic of unconventional leadership encapsulates the ethos of Kick Game: unapologetically bold. Slawn’s vision for the brand reflects his artistic roots, pushing boundaries and disrupting the sneaker and streetwear space.
Kick Game: A Cultural Powerhouse

Kick Game has established itself as the UK’s go-to destination for luxury sneakers and streetwear, building a formidable reputation through its YouTube channel, “Shopping For Sneakers.” With over a million subscribers, the platform has amplified the brand’s reach and brought global attention to its flagship store. Beyond its retail offering, the Covent Garden store has become a hub for events, hosting album signings with the likes of Central Cee and Burna Boy and live DJ sets. However, the restrictions of operating within a Grade II listed building have posed challenges to the brand’s growth.
“Kick Game always brings a crowd, and sometimes those lines around the block get super busy, We now need somewhere that can accommodate more people.” – Dan Nti (Brand Director)
A Flagship for the Future

The upcoming relocation marks a significant step in Kick Game’s evolution. Slawn and his team envision the new flagship as a creative hub. Plans for the space include community workshops, classes, content production, and expanded event hosting capabilities. While the new location remains under wraps, it’s clear that multiple options are being considered to ensure the move aligns with Kick Game’s ambitious vision.
What’s Next for Kick Game?
Slawn’s decision to relocate the flagship is a testament to his commitment to redefining the brand and deepening its impact on the culture it serves. By creating a space where sneakerheads, creatives, and communities can come together, Kick Game is poised to strengthen its position as a leader in the sneaker and streetwear world. Stay tuned for updates as the next chapter of Kick Game unfolds. With Slawn and Beau at the helm, one thing is certain: the future is bold!
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