SKYLRK is the latest fashion initiative by Neima Khaila and Canadian singer Justin Bieber, marking his return to the fashion industry following his departure from the Drew House brand. Collaborating closely with his wife, Hailey Bieber, Justin has been teasing the brand’s upcoming offerings on social media.
Transition from Drew House
In April 2025, Bieber publicly severed ties with his previous brand, Drew House, stating it no longer represented him or his family. He urged fans not to support the brand and shared a symbolic video depicting an animated version of himself setting a Drew House-filled home on fire and walking away with his wife and son toward a building labeled “SKYLRK.”
Brand Overview
SKYLRK, co-founded by Justin Bieber and Neima Khaila in May 2023 is poised to offer a range of streetwear-inspired apparel and accessories. While specific product details remain under wraps, glimpses shared by the Biebers suggest a focus on contemporary designs that blend comfort with style. The brand’s style appears to draw from Justin’s personal style, characterized by oversized silhouettes, neutral tones, and minimalist branding.
Product Teasers
Justin Bieber has been seen sporting various pieces presumed to be from the SKYLRK line, including sweatshirts, beanies, and accessories like sunglasses and phone cases.
Notably, he has also been spotted wearing sneakers bearing the SKYLRK logo. These teasers have been shared primarily through Justin’s Instagram account, where he has added SKYLRK to his bio, further fueling speculation about the brand’s official launch.
Hailey Bieber’s Involvement
Hailey Bieber has taken an active role in the development of SKYLRK, contributing her design talent to the brand. In a Instagram Story, she shared a mirror selfie wearing a black leather jacket, referring to it as her “favorite jacket of all time” and tagging SKYLRK in the post. Her involvement suggests that the brand may also feature women’s apparel.
