The Garbstore has just unveiled an exciting addition to its already stellar lineup, becoming the first retailer in the UK to showcase the full range of Japan’s SEDAN ALL-PURPOSE®︎. Known for its dedication to reinterpreting timeless mid-’90s American styles, SEDAN ALL-PURPOSE®︎ brings a refreshingly versatile and refined collection to London, combining nostalgia with a distinctively modern edge.
The Story Behind the Brand: SEDAN ALL-PURPOSE®︎
The name SEDAN ALL-PURPOSE®︎ itself holds a dual significance. “SEDAN” nods to a classic, reliable element with an air of nostalgia a reflection of the brand’s dedication to reviving staple garments from past eras with a contemporary flair. Meanwhile, “ALL-PURPOSE” conveys the brand’s emphasis on practicality and adaptability. These are clothes designed to meet the demands of everyday life, blending comfort, style, and a readiness for whatever the day may bring.
Rooted in Japanese craftsmanship, the brand takes inspiration from the sturdy, casual-wear aesthetics of mid-’90s American fashion. Every piece in the collection is made to be effortlessly wearable, with a focus on quality and a pared-down aesthetic that fits seamlessly into any wardrobe.
The Collection: Comfort Meets Versatility
What makes SEDAN ALL-PURPOSE®︎ stand out is its thoughtful selection of materials and construction techniques. The brand brings a season full of diverse textures, including luxuriously soft corduroy, brushed cotton, and high-performance PrimaLoft insulation, an innovation aimed at adding warmth without bulk. This blend of traditional and modern materials is designed to deliver comfort while meeting the practical needs of the wearer.
In addition to its primary line, SEDAN ALL-PURPOSE®︎ has collaborated with iconic workwear brand DICKIES to release a duo of ventilated double-knee work pants, merging streetwise aesthetics with rugged durability. This collaboration epitomises the SEDAN ALL-PURPOSE®︎ ethos of creating garments that are as stylish as they are functional, striking a balance between heritage workwear and elevated streetwear.
The Launch at The Garbstore
The arrival of SEDAN ALL-PURPOSE®︎ at The Garbstore is a landmark moment for UK fans of Japanese fashion, as it’s the first time the entire range has been available here. Located in the heart of Notting Hill, The Garbstore is renowned for curating a unique mix of local and international brands that prioritize quality, individuality, and timeless design, making it the ideal home for this new collection.
Both in-store and online, visitors to The Garbstore can now explore the full SEDAN ALL-PURPOSE®︎ lineup and discover pieces that will add both function and flair to their wardrobes.
Explore SEDAN ALL-PURPOSE®︎ at The Garbstore
For those keen to get an in-hand look, SEDAN ALL-PURPOSE®︎ is now available in-store at The Garbstore in Notting Hill and online through their website. Whether you’re drawn to the nostalgic silhouettes or the modern functionality, this collection offers something for everyone.
In a world where fashion trends can be fleeting, SEDAN ALL-PURPOSE®︎ reminds us of the appeal of enduring, versatile styl.
