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Air Jordan 12 “Flu Game”
Air Jordan 12 “Flu Game”
Release Date: 22 March 2025
Nike SB x Air Jordan 4 Blue
Nike SB x Air Jordan 4 Blue
Release Date: 10 April 2025

Puma

Salehe Bembury x Puma 

In July 2024, PUMA announced a significant partnership with footwear designer Salehe Bembury, appointing him to lead the design of their next signature basketball sneaker and assist in recruiting the brand’s upcoming signature athletes. 

Bembury, renowned for his transformative work with brands such as Yeezy, Versace, New Balance, and Crocs, brings a unique way storytelling and a community-building approach to this collaboration.

His passion for basketball, stemming from his upbringing in New York City, is set to infuse fresh excitement and innovation into PUMA’s Hoops division.

In January 2025, Bembury provided a first look at his debut PUMA sneaker collaboration. The design showcases several of his signature elements, most notably the midsole featuring his iconic fingerprint pattern embossed on the heel, transitioning to striated foam detailing at the forefoot.

The upper boasts vein-like graphic overlays and a distressed, wear-away Formstrip on the lateral side, adding dynamic visual interest.

Co-branded fingerprint logos on the tongue and medial side further emphasise the collaboration’s cohesive branding.

While the sneaker exhibits a running-inspired aesthetic, its structural features draw comparisons to PUMA’s All-Star Nitro, a basketball model that integrates Nitro technology from PUMA’s renowned running innovations. This suggests a hybrid approach, bridging the gap between performance and lifestyle footwear.

Buy Salehe Bembury x Puma Online

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