The Rich Paul x New Balance 2010 “Plum Brown” arrives as the next step in Paul’s quietly impressive footwear legacy. Having already introduced his own Klutch Athletics line and delivered a refined take on the 550, the NBA super-agent now turns his focus toward one of New Balance’s most intriguing modern models, the 2010. Once overlooked, this silhouette has been steadily building a following among fans who appreciate that seamless fusion of retro running aesthetics and contemporary performance cues.
The “Plum Brown” palette feels deliberately mature. Deep burgundy mesh forms the base, layered with plush plum suede overlays that play in different shades under light. The reflective “N” logo carries a subtle gloss that elevates the colour story without resorting to shine for attention.
It’s tonal, grown, and measured, the kind of colourway that doesn’t need loudness to show depth. Compared to the pink prototype Paul previewed courtside earlier in the year, this feels like its evolution: more grounded, more wearable, yet still personal.
Branding remains minimal and thoughtful. Paul’s name appears only on the tongue tag, integrated naturally within New Balance’s visual language. Underfoot, the ABZORB SBS cushioning and segmented soleplate deliver that distinctly 2010 ride.
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