Say goodbye to bots (maybe). Nike just introduced SNKRS Link, a stealthy new system designed to level the playing field in the battle for sneakers. Think of it as the digital equivalent of a speakeasy, except instead of cocktails, you’re after limited pairs.
Here’s the deal: A link or QR code gets shared, randomly, unexpectedly, and often by influencers like Eric Koston. You tap or scan, and if you’re quick (and human), you’re in. Just don’t forget to have the SNKRS App installed or you’ll miss out faster than a shock drop sells out.
The goal? Cut out bots, resellers, and fake accounts, and get sneakers into the hands of real fans. It’s all part of Nike’s evolving approach to community-driven access and digital exclusivity. Travis Scott’s next release, the Jumpman Jack “Bright Cactus,” might be the first major drop to use SNKRS Link when it goes live on April 30, 2025. Stay ready. Keep your SNKRS app updated. Follow the right people. And maybe, just maybe, you’ll beat the system this time.
