Step into some sneaker history with the Nike CO.JP “What The” Dunk Low, releasing anew on October 19th. This edition pays homage to one of Nike’s most influential collections: the CO.JP series, which first emerged as a defining force in sneaker culture. Originally introduced to Japan in the early 2000s, CO.JP laid the groundwork for the modern collector’s community, and its impact still echoes today. Building off the iconic 2007 “What The Dunk” release, this edition boldly celebrates the mismatched, collage-like design that helped cement the Dunk’s status as a cultural and fashion staple throughout the 2010s.
This 2023 release embraces the Dunk’s storied heritage, blending multiple colorways from the classic “Be True To Your School” series in a harmonious clash of collegiate hues that pay tribute to the Dunk’s roots. Vibrant swatches from legendary colorways create an eccentric, eye-catching patchwork that turns each shoe into a unique canvas of Nike’s Dunk lineage. Unlike previous releases, this version stays true to the original design language while incorporating CO.JP-specific details, including the iconic stamp on the insoles, a subtle nod to the line’s exclusive Japanese origin.
While earlier CO.JP re-releases this year, like the Dunk Low have been accessible, the “What The” Dunk Low promises to be a rare collector’s gem, appealing both to Dunk loyalists and those who appreciate the rich tapestry of sneaker history.
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