Jordan Brand is set to revive the Nike Air Jordan 3 “Seoul” in 2025, paying tribute to the 1988 Seoul Olympics once again. Originally released in 2018 as an exclusive to South Korea, the first edition quickly became a coveted collector’s item, featuring a white leather upper with iconic elephant print overlays. A blue and red collar lining inspired by the South Korean flag, and a Taegukgi emblem on the right tongue compliment the design.
The left tongue bore the embroidered word “서울” (Seoul), further cementing its tribute to the city and its Olympic history. For 2025, Jordan Brand is reintroducing this legendary colourway with subtle yet meaningful updates. The premium white tumbled leather upper remains, complemented by the same elephant print overlays with reflective detailing, giving the shoe a modern touch.
The collar lining has been refined with a gradient of blue and red hues, symbolising unity and harmony, while the right tongue still features the Taegukgi emblem, and the left continues to display “서울” embroidery. Beneath the surface, the midsole has been updated with enhanced cushioning for improved comfort.
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