The New Balance × SASHIKO GALS project is one of those rare collaborations where past and present collide with subtle force. The partnership reimagines one of NB’s flagship models, the 1300JP, through the lens of centuries-old Japanese craft. Sashiko, a traditional stitching technique historically used to reinforce and repair garments, becomes the bridge between heritage craft and modern footwear culture.
The 1300JP receives hand-stitched Sashiko detailing, customizing each pair into a one-of-a-kind object. It’s not just decoration, the stitching carries history, resilience and intention, woven directly into a silhouette that already carries legacy in its construction.
Alongside the shoe, the collaboration extends into a premium varsity jacket, blending American sportswear tropes with Japanese handcrafted sensibility. The result is an uneasy, yet captivating hybrid: vintage-runner meets kimono-edged tailoring, streetwear meets sashiko-reinforced armour.
And there’s purpose built in. This isn’t just fashion nostalgia or heritage appropriation. From what’s shared publicly, proceeds from the drop go toward supporting Sashiko Gals’ broader efforts: preserving craft, nurturing future artisans, and sustaining a cultural lineage that survived disasters, displacement and time.
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