New Balance brings back a true cult favourite with the reintroduction of the 740, a silhouette built for all-day wear, from 7:40 AM to 7:40 PM. Originally designed as a supremely comfortable and durable running shoe, the 740 became a go-to for those who wore their pairs into the ground, only to buy them again.
Now, the 740 returns with the same trusted comfort and a refreshed design that merges early 2000s running aesthetics with contemporary style. Featuring an open knit mesh upper for breathability, a segmented midsole for support, and a sleek yet dynamic silhouette, the 740 is made to move with you. The mix of two-tone mesh and angular overlays creates a distinctive look that’s effortlessly versatile.
Worn by New Balance basketball athlete Cameron Brink of the LA Sparks and skateboarder Jack Curtin in the latest campaign, the 740 is ready to inspire a new wave of fans. Whether you’re discovering or rediscovering this iconic sneaker, one thing’s for sure, if there’s a wrong way to wear them, we haven’t thought of it.
Buy New Balance 740 Blue Agate Online
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