For those familiar with Nanamica, the Japanese label has long stood at the intersection of technical performance and design. Founded in Tokyo in 2003 by Eiichiro Homma, the brand was built on a simple philosophy: to create clothing that works for all of life’s terrains, from oceans to cities.
The name Nanamica, loosely translated to “house of the seven seas” hints at this duality. Homma’s decades of experience in outdoor and marine wear resonates throughout the brand’s DNA, mixing classic silhouettes with advanced fabrics like GORE-TEX and AIR-DRY systems.
London Streets
This season, nanamica’s first editorial in London marks a shift in how the brand chooses to reveal itself. Rather than a staged studio, the campaign embraces life‑as‑it‑happens, a mix of personalities, ages and personal style, the campaign is about real people going about their day. Shot on location across the city’s streets.
2L Cotton GORE‑TEX Double Breasted Coat
This coat is built around a traditional double-breasted structure, updated through modern fabric construction. The outer shell is made from cotton, chosen for its natural handle and matte finish, bonded to a two-layer GORE-TEX membrane. This construction provides full waterproof and windproof performance while remaining breathable,.
2L NYLON GORE‑TEX Cruiser Coat
The Cruiser Coat is a utilitarian outerwear piece developed with a focus on durability and lightweight protection. It uses a nylon outer fabric bonded to a two-layer GORE-TEX membrane, offering waterproof, windproof and breathable performance while remaining lighter than cotton-based constructions.
The silhouette is straightforward and functional, with a relaxed fit that allows for layering and unrestricted movement. The coat includes an integrated hood, designed to be deployed or stored as needed without altering the overall structure of the garment. Multiple pockets are positioned for practical access and storage, including internal compartments for added security.
2L Cotton GORE‑TEX Balmacaan Coat
This Balmacaan coat follows a classic single-breasted design with a gently flared silhouette, offering a more fluid structure than tailored outerwear. The outer fabric is cotton bonded to a two-layer GORE-TEX membrane, providing waterproof protection while maintaining a soft, natural surface texture.
Raglan sleeves are used to support ease of movement and accommodate varied body shapes. The coat is fully seam-sealed to prevent water ingress, and the interior lining blends breathable materials that help regulate temperature and moisture over long periods of wear.
2L NYLON GORE‑TEX Cruiser Jacket
The Cruiser Jacket is a shorter outerwear piece designed for versatility and daily reliability. It is constructed from nylon bonded to a two-layer GORE-TEX membrane, offering weather protection while remaining lightweight and breathable.
The jacket features a relaxed cut with raglan sleeves to allow freedom of movement. A functional hood is integrated into the design, and pockets are placed for practical access without disrupting the jacket’s structure. All seams are taped to maintain waterproof performance.
