Since 2007, the Mizuno Wave Rider 10 has remained an important part of the brand’s running heritage, with its distinctive Wave tooling becoming one of Mizuno’s most recognisable design signatures. Now, the classic runner moves away from the track and into a more fashion-focused setting with the new “Jewels Pack”, turning a performance-inspired silhouette ingo something that feels like an accessory.
The campaign places the Wave Rider 10 against sun-washed rooftops and city streets, creating a setting that mirrors the pack’s black, white and silver palette. Mizuno uses the campaign to spotlight a new generation of women who move naturally between fashion, music, femininity and everyday life, capturing a sense of confidence that feels central to the collection.
When a Sneaker Becomes an Accessory
Silver becomes the defining visual language of the Jewels Pack. Mizuno carries the metallic tone beyond the sneaker itself, introducing it throughout the styling, props and accessories to create a distinctive contemporary world.
The strongest detail comes directly from the footwear. Chrome-inspired hardware including a removable silver chain and Mizuno charm hangs from the laces and transforms the Wave Rider 10. Underneath the shoe sits a subtle pink accent, adding a pop of colour to the sneakers.
Two Colourways, One Jewellery-Inspired Vision
The Wave Rider 10 Jewels Pack comes in two colourways. The first, Cloudscape / Silver / Ultimate Gray, which has a white mesh upper and metallic silver overlays. This combination highlights the pack’s central concept
The second colourway takes a darker route in Black / Black Sand / Quiet Shade. The blacked-out upper uses tonal
panelling and a metallic Wave logo, creating a more understated look.
The Mizuno Wave Rider 10 “Jewels Pack” releases in Cloudscape / Silver / Ultimate Gray and D1GA260E02 in Black / Black Sand / Quiet Shade, with both colourways priced at €180 / £155.
