JAIDE is stepping confidently into the sneaker arena with the JAIDE × New Balance 990v4 “Willful Bias,” and it’s fully dripping in jade energy.
This collaborative effort, set to drop summer 2025, caters to those who want style with substance.
The Made in USA 990v4 platform provides a luxurious canvas, dressed here almost head-to-toe in soft, light jade pigskin suede.
Darker green suede highlights at the toe and heel provide a tasteful two-tone effect that elevates the design. Airy mesh panels on the tongue and underlays ensure ventilation, delivering breathability that matches its stylish appearance.
Subtle design cues make this more than just a colour swap. A creamy off-white ENCAP midsole sits beneath, balancing the upper’s colours and offering top-tier cushioning and support.
Dual-tone laces add intricate flair, coordinating with custom “Willful Bias” tongue labels, a nod to JAIDE’s mission to uplift culture and education .
Details count. Inside each shoe, the insole continues the jade theme, while the branded packaging in matching pastel green reveals this isn’t just a drop, it’s an immersive experience.
Buy Jaide x New Balance 990v4 “Wilful Bliss” Online
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