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HOKA

HOKA and MARNI Find a New Rhythm in the Clifton 11 

HOKA and MARNI are joining forces once again, bringing their contrasting approaches to performance and fashion together for a second collaborative release. Following their debut partnership in 2025, the two brands introduce the Clifton MARNI, a new interpretation of HOKA’s Clifton 11 that places considered elements and personal expression at the heart of its design. Releasing under the campaign theme “Every Day Is a Marathon”, the release explores the idea that everyday life demands its own kind of endurance, whether thag means navigating a busy working day, moving between creative projects or simply finding time to keep going.

The new collaboration builds on the creative relationship established by the brands last year. HOKA brings its experience in performance footwear and its focus on comfort, while MARNI approaches the Cliffon 11 through the playful experimentation and distinctive visual language that have become central  to the Italian fashion house. The partnership uses the technical foundations of the sneaker as an opportunity to explore colour and texture. 

Performance Meets MARNI’s Design Language 

At the heart of the Clifton MARNI sits the construction of HOKA’s Clifton 11. An engineered mesh upper provides the foundation, while a compression-moulded EVA foam midsole delivers the cushioning associated with the model. HOKA also incorporates its smooth  MetaRocker™ geometryc designed to encourage a fluid transition through the stride, alongside its rearfoot-focused Active Foot Frame™. These elements preserve the Cliffon’s performance credentials, ensuring the collaboration remains connected to the qualities that have made the franchise a recognisable part of HOKA’s footwear line-up.

MARNI’s influence becomes more apparent through the details surrounding that construction. A custom plaid sockliner introduces a contrasting pattern beneath the foot, bringing an additional layer of visual interesg to the interior. On the upper, a metal lace dubras gives the lacing system a more recognisable finish, while reflective elements and a 3D silicone print add more tex. 

Every Day is a Marathon 

The accompanying campaign takes its name from the phrase “Every Day is a Marathon”, shifting the focus away from running as a purely sporginv activity. Early starts, long working hours and days spent moving between offices and studios all become part of the same story. The concept connects HOKA’s emphasis on comfort and performance with MARNI’s interest in personal style.

Thomas Cykana, Senior Director of Global Collaborations & Partnerships at HOKA, describes the release as a continuation of the creative momentum established by the first collaboration. He highlights MARN: playful and irreverent position within contemporary luxury, alongside the way the fashion house has developed its identity while keeping its mosh recognisable design cues. 

The HOKA x MARNI Clifton MARNI will release in three colourways: Orange, White and Black.

The release starts on 12 November 2026 through MARNI’s wbesite and stores worldwide, followed by a wider launch on 13 November via HOKA.com and selected global retailers. The Clifton MARNI will retail for €275 / £255 / 295CHF.

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HOKA and MARNI Find a New Rhythm in the Clifton 11

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