For British brand Fera, the Spring/Summer 2025 collection is a confident step forward. New silhouettes and refined takes on bestsellers capture what the label does best: rugged, timeless design made for the realities of the British outdoors. Whether you’re wading through the forest at dawn or making last orders in Soho, SS25 is built for the journey.
The Vale Jacket: A Summer Essential
New to the lineup is the Vale Jacket, Fera’s answer to summer outerwear. Crafted from heavy-washed herringbone cotton, this piece brings in details inspired by old hunting jackets, like a concentric stitched shoulder and a generous helping of pockets. It’s lightweight, breathable, and built to be worn from first light to sundown.
Available in: Tan, Navy, Green
Sizes: XS–XXL
Retail price: £160
Fera Goes Denim (Properly, This Time)
SS25 also marks Fera’s official dive into denim shirting. After a few false starts and design rounds, the brand finally landed on something worth shouting about: the Avon Shirt and the Striped Denim Shirt. Both are cut to the same silhouette, with box pleats and big breast pockets, then washed down for that worn-in, already-favourite feel.
Striped Denim Shirt
Colour: Striped Denim
Sizes: S–XL
Retail price: £115
Avon Shirt
Colour: Washed Green
Sizes: S–XL
Retail price: £100
Back By Popular Demand: The Shire Jacket and Quilted Gilet
Fera’s well-loved outerwear makes a return for SS25 in refreshed colourways. The Canvas Lined Shire Jacket arrives in Oat, Green and Blue made from 12oz cotton canvas with a sturdy canvas lining, quilted sleeves, and a nod to traditional workwear jackets.
Retail price: £190
Sizes: XS–XXL
Alongside it, the Quilted Gilet drops in Navy, Green and an eye-popping Sky Blue. Fera’s boldest tone to date. Padded and lightweight, it’s ideal for layering or wearing solo when the weather can’t make up its mind.
Retail price: £135
Sizes: XS–XXL
A Nod to Fast Dogs and Classic Caps
Rounding off the drop is the Fast Dogs Cap a 6-panel twill number in Oat, embroidered and adjustable. Durable, laid-back, and ideal for keeping the sun (or the drizzle) off.
Retail price: £40
Size: One Size
More Than Just Clothes
Fera’s not just about looking good outdoors, it’s about giving back to the land that inspires every piece. Through their Wild Share programme, 3% of every sale is donated to conservation projects across the UK, protecting the very wild spaces their clothes are made to explore.
Available Now
SS25 is available now via feragb.com and select stroes across the UK. Fera’s got your summer sorted, no matter what you’ll do.
