British retailer END. begins its 20th anniversary celebrations with a heartfelt tribute to its North East roots. Returning to the beloved coastline that shaped its story, the “Coastal” collection captures the rugged beauty, culinary traditions, and nostalgic pleasures of the seaside, from the windswept charm of the North Sea to the neon-lit chaos of the arcade.
Setting the tone for a landmark year, END. lays out a vision that honours the past, embraces the present, and looks ahead to the future with an unmistakable sense of style and place.
The Journey from Coast to Arcade
The “Coastal” narrative is split into three distinctive parts, each representing an essential aspect of seaside culture. Following a windswept stroll along the shoreline, the journey moves towards the bright, electrifying chaos of the arcade, a place of neon glow, clattering coin machines and fast-paced thrills.
Here, END. finds an unexpected connection with Lacoste, inspired by the high-octane energy of ’90s arcade racing games. The result is a collaboration that captures the spirit of speed, the pulse of nostalgia, and the joy of youthful memories behind a digital steering wheel.
Racing Forward: END. and Lacoste’s First Collaboration
Marking the first time the two brands have worked together, END. and Lacoste present an 8-piece capsule collection that merges French sport style with British streetwear sensibility.
Centring around a bold oversized navy check, the collection reimagines late 20th-century car enthusiast style through the lens of END.’s modern vision. Drawing on the graphics, colours, and iconography of vintage motorsport video games, each piece delicately balances references to the past with a forward-thinking aesthetic designed for today.
Design Details: Nostalgia Meets Contemporary Streetwear
Delivered with Lacoste’s trademark refinement and END.’s sharp street-level instincts, the collection is an exercise in playful contrasts. The capsule includes a standout Blouson Jacket, a co-ordinated Tracksuit, a reworked classic Polo Shirt, and a series of relaxed jersey essentials.
Each garment is embellished with appliqué patches and custom detailing that nod to racing club motifs, whilst the co-branding, featuring a new blue and green END. x Lacoste logo that adds a bespoke final touch.
Textures, patterns, and materials play crucial roles: think crisp cottons, technical blends, and that oversized check pattern dominating the visual story, evoking the style of pixelated racetracks and digital speedways from decades past.
Footwear Highlight: The Umpire Sneaker Reimagined
No END. collaboration would be complete without a sharp footwear element. This season, Lacoste’s Umpire sneaker is reworked in off-white hairy suede, adorned with a metallic crocodile logo that glimmers on the sidewall.
The design is understated but rich with textural contrast, offering a subtle nod to both Lacoste’s refined tennis heritage and the streetwear grit that END. champions. It’s a shoe made for the modern city, adaptable, elevated, and endlessly versatile.
A Celebration of Cultures and Communities
At its heart, the END. x Lacoste SS25 collection celebrates more than just two brands. It pays homage to the communities, cultures, and movements that shaped them.
From the rugged resilience of the North East coast to the elegance of the French Riviera; from the rebellious spirit of arcade culture to the refined codes of tennis clubs; this collaboration is a collision of worlds that somehow feels effortless and natural. It’s a tribute to speed, to memories, to the freedom of youth all captured in cloth, suede, and stitch.
Launch Details: A New Chapter Begins
The END. x Lacoste ‘Arcade’ collaboration will officially launch online and in-store on 28th April 2025. As a special celebration, the first 100 in-store purchases will receive a free gift, created and designed exclusively by acclaimed clay sculptor and animator William Child.
