This holiday season, Earl of East, the acclaimed London-based lifestyle and beauty brand, joins forces with Certified Letter Boy (CLB), one of the tattoo world’s most celebrated artists, to launch a bespoke incense range. Set for release on 13th December 2024, just in time for Christmas, this collaboration captures the essence of artistry, craftsmanship and blends fragrance and ink in a way never seen before.
The Art Behind the Collaboration
Pablo Gutierrez, famously known as Certified Letter Boy, has built a reputation as one of the most sought-after tattoo artists globally. Known for his intricate fine-line work, his journey began in the slums of Peru, where he honed his skills tattooing members of a cartel. From these humble beginnings, he has since skyrocketed to prominence, tattooing high-profile names such as David and Romeo Beckham, Central Cee, and Rick Owens.
For CLB, the ritual of burning incense has always been integral to his creative process. “The soft tendrils of smoke, the shift in atmosphere, it’s all part of setting the tone for creativity,” Pablo shares. Yet, finding the perfect incense to suit his needs proved elusive, until now.
That’s where Earl of East stepped in. Known for their expertise in crafting narratives through scent, the brand partnered with CLB to design an incense that would evoke the tranquil yet focused ambiance of his tattoo studio.
Crafting the Perfect Scent
The collaborative process between Earl of East and CLB was deeply meticulous. From the selection of materials to the way the incense burns, every detail was thoughtfully curated. The result? A distinctive blend with notes of bergamot, patchouli, tonka bean, and violet, creating a well-rounded, sophisticated aroma.
The incense doesn’t just smell incredible, it’s a soft, smoky tendril that transforms a space. Focused on fostering an environment of calm, focus, and creativity. For CLB, it’s a way to share a piece of his tattooing ritual with the world, offering a sensory window into the atmosphere where his artistry comes to life.
Where Ink Meets Fragrance
This collaboration is more than incense. It represents the intersection of creative worlds, tattoo artistry and fragrance-making, uniting to craft an authentic experience. Earl of East brings their storytelling expertise, while CLB infuses the product with his personal connection to the creative process. Together, they’ve created an experience that encapsulates the Certified Letter Boy ethos, brought to life through scent.
The Perfect Gift
Launching just in time for the holiday season, this incense is the ultimate gift for lovers of art, fragrance, and unique collaborations. At just £24.99, it’s an accessible luxury that offers a glimpse into CLB’s creative universe. Mark your calendars for 13th December 2024 and prepare to transform your space with this thoughtfully crafted product. Whether you appreciate the artistry of fine-line tattoos, are captivated by evocative scents, or seek a truly distinctive gift, the Earl of East x Certified Letter Boy incense range offers a refined touch of creativity and atmosphere, perfect for the Christmas season.
