With families investing more than ever in back-to-school footwear, protecting new sneakers before they hit the playground has become just as important as choosing the right pair. Crep Protect is encouraging parents and students to add sneaker care to their shopping list this season, helping new school shoes stay cleaner throughout the year.
Leading the range is the Crep Protect Spray (£12), which creates an invisible, breathable barrier designed to repel rain, dirt and stains. Ideal for everything from wet commutes to school to muddy playgrounds, the spray helps preserve the appearance of new sneakers.
Alongside the Spray, Crep Protect also offers the Crep Protect Wipes (£8) for quick cleaning on the go and the Crep Protect Cure Cleaning Travel Kit (£16) for more thorough maintenance at home or on the road.
All Crep Protect items are available now through JD Sports and Footasylum
