For Spring/Summer 2025, Circle unveils a new chapter in its story, one that speaks to the rhythm of city life and the stillness of intention. Shot by the acclaimed Graeme Gaughan and filmed by Harry Powell, the new campaign captures the raw duality that defines today’s runner: grounded yet restless, mindful yet fast-moving.
“Urban Roots. Natural Mindset.“
This isn’t just a tagline, it’s the philosophy behind the SS25 collection. Designed for those who move with purpose, the collection acknowledges the contrast between the concrete streets we train on and the clarity we seek beyond them. The garments reflect this tension: clean silhouettes built for performance, made from materials that echo Circle’s commitment to sustainability.
SS25 celebrates a new kind of runner, one who runs not just to escape, but to connect. With themselves. With their surroundings. With a future that needs protecting. Because at Circle, performance and purpose aren’t opposites, they’re running mates.
