Following its Playing Site campaign, CAT Footwear returns with a new visual direction that puts London’s streets, riverside and changing autumn landscapes at the centre of the story. Moving away from the earlier campaign’s exploration of the relationship between work and play, the latest creative focuses on the character of the city itself, capturing its rougher textures and shifting environments.
Shot across London’s concrete and riverside surroundings, the campaign embraces the season through muddy terrain, fallen leaves and changing surfaces. Candid portraits and dynamic movements give the imagery reflect a city that rarely stands still.
Power Your Path Through the City
Rooted in CAT Footwear’s industrial heritage, the campaign continues the brand’s Power Your Path philosophy. Its rugged visual identity draws on the practical foundations of workwear while connecting with the people who give the city its character. London’s diversity and constantly evolving culture all feed into the creative direction, celebrating the freedom to take an unconventional route.
The footwear selection features four styles: Grader Lace-to-Toe in Black and Tan, alongside the Expedition Hiker in Black and Brown. The Grader brings a traditional work-boot influence to everyday footwear, with its lace-to-toe construction, durable leather or nubuck upper and substantial rubber outsole.
The Expedition Hiker takes its inspiration from outdoor footwear, bringing a more trail-focused look into the collection. CAT’s wider Expedition Hiker range combines rugged materials, supportive construction and grippy outdoor outsoles, connecting the brand’s outdoor influences with its workwear roots.
CAT Footwear Finds New Paths Through London’s Autumn Streets
