Stockx, the global marketplace renowned for sneakers, streetwear and collectibles has appointed Brendan Dunne as it’s first ever Senior Director of Customer Community & Engagement. The new position reflects the platform’s evolving vision, one that prioritises cultural connection and community as much as commerce.
Brendan will be responsible for strengthening StockX’s ties with the sneaker, fashion and collectibles communities around the globe, acting as a voice for the brand, both online and in real life. With more than a decade spent shaping the conversation around sneaker culture, his appointment marks a step forward for StockX in its pursuit for a deeper, more authentic engagement.
From Complex to Community
Most recently, Dunne headed up the sneaker division at Complex, where he pivotal in developing editorial strategies, shaping brand partnerships, and producing content that resonated with sneakerheads.
He co-hosted both Complex Sneakers Podcast and Full Size Run, bringing cultural insights and humour to interviews with everyone from legendary designers like Tinker Hatfield to hip-hop legends like J-Balvin. These platforms made Dunne a familiar face and a trusted voice among fans and collectors.
His work has long bridged the gap between brand storytelling and community connection, skills that make Dunne uniquely qualified to help StockX become a cultural embedded platform.
Putting People at the Centre
This new role isn’t about speaking to the community, it is about listening, too. As StockX CEO Greg Schwartz explained:
“Since day one, our customers have been at the center of everything we do, and listening to our customers continues to be an important part of how our platform evolves. With this role, we’re doubling down on our approach to community and customer engagement, and Brendan is the ideal person to drive that effort.”
It’s a sentiment echoed by Kate Cockrel, VP and Head of Communications at StockX:
“Brendan brings a rare blend of editorial savvy, cultural fluency, and a genuine passion for the spaces we play in. As we continue to embrace the communities that shape our brand, his perspective will be critical in helping us connect more authentically and intentionally.”
The Future Of StockX: Culture Over Commerce
Dunne’s appointment represents a wider shift in the resale and streetwear industry. With competition growing and customers demanding more meaningful relationships with the platforms they use, companies like StockX are beginning to understand the power of cultural credibility.
StockX is aiming to become a storyteller and steward of the community it serves. This means shifting focus from hype-driven drops to long-term loyalty, nurturing to the shared history, nostalgia and spirit that has always driven sneaker culture.
“I’ve spent my career telling stories about sneaker culture and the communities that power it,” said Dunne. “I’m excited to join StockX at a time of continued growth and I look forward to building new bridges between the brand and sneaker fans around the world.”
A Familiar Face in a New Role
Based in New York City, Dunne will travel regularly to Detroit, where StockX is headquartered. From there, he will guide the platform’s customer engagement strategy, shaping its editorial output and serve as oneof the companies modt visible public voices.
With Brendan Dunne now aboard, StockX is sending a clear message: the future of resale belongs to platforms that understands their communities, not as consumers, but as co-creators of culture.
