atmos and ASICS reunite to deliver another standout project, the GEL-NYC “Iceberg,” a visually poetic and emotionally resonant design inspired by the quiet power and beauty of glacial landscapes. Led by atmos creative director Hirofumi Kojima, this collaboration finds elegance in contrasts: movement and stillness, light and shadow, performance and art.
The sneaker’s palette reads like an Arctic horizon, layered blues, icy metallic silvers, and translucent whites blend seamlessly across mesh and suede textures. Each material shift mirrors the shifting tones of ice under sunlight, while navy accents anchor the composition with depth and definition.
The midsole transitions in a gradient from deep ocean blue to soft glacier tones, a design detail that captures the idea of ice fading into water, a small but masterful storytelling cue. Inside, the insoles feature a photograph of an iceberg with half its mass hidden beneath the surface, a powerful metaphor for unseen strength and the quiet stories beneath every design.
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