For over 25 years, atmos has been a driving force in Japan’s sneaker and streetwear culture, and its atmos Pink division continues that legacy with an eye-catching collaboration. Introducing the atmos Pink x New Balance 740, a women’s exclusive set to launch in 2025, designed to turn heads with its bold aesthetic and premium comfort.
The sneaker’s bright pink mesh upper is complemented by sleek metallic silver overlays, creating a striking balance between retro inspiration and modern execution. While minimal in branding, the scenic sunset print on the insole adds a subtle, artistic touch that makes the shoe feel truly special.
Beyond aesthetics, this collaboration ensures top-tier performance. The ABZORB cushioning provides plush comfort, absorbing impact with every step, while the durable rubber outsole delivers superior traction for all-day wear. Whether styled for the streets or everyday movement, the atmos Pink x New Balance 740 is a perfect blend of fashion and function, a statement piece that doesn’t compromise on wearability.
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